James Karisa

Growth-oriented Digital Marketing Strategist with a strong foundation in full-funnel digital strategy, SEO, content marketing, and paid media. Experienced in bridging organic search performance with commercial outcomes — turning readers into leads and leads into customers.

Background in Food Science and Technology equips a uniquely data-driven analytical approach to audience behaviour, campaign optimisation, and market growth. Certified in AI-Enhanced Digital Marketing (Generation Kenya) with hands-on experience in keyword research, Google Analytics (GA4), SEO-led content creation, social media growth, and graphic design. Proven ability to leverage AI-powered tools to optimise brand visibility and drive measurable digital growth.

Digital Marketing Strategist & Growth Consultant at Self-employed (2022-01 – Present)

• Designed and executed full-funnel digital marketing strategies for food, travel, and consumer brands — driving organic search growth, social media engagement, and lead generation.
• Conducted keyword research, competitor analysis, and content gap audits using Google Keyword Planner, Google Search Console, and SEMrush principles — producing keyword maps and content calendars aligned to commercial objectives.
• Created SEO-optimised long-form blog content, landing page copy, and social media campaigns — targeting keywords at all funnel stages from awareness to conversion.
• Developed graphic design assets, email campaigns, and marketing collateral using Canva Magic Studio and Adobe Illustrator for multiple brands simultaneously.
• Built and managed Karisa's Kitchen WordPress blog — applying technical SEO, on-page optimisation, internal linking strategy, and schema markup to grow organic traffic from zero.
• Used Google Analytics (GA4) and Google Search Console to track campaign performance, identify underperforming content, and implement data-driven improvements.
• Leveraged AI tools including Claude and ChatGPT for content research, keyword clustering, and workflow automation — reducing production time while maintaining quality and SEO integrity.
• Wrote LinkedIn thought leadership articles on digital marketing strategy for Kenyan brands — growing professional network and demonstrating subject matter expertise publicly.

Business Operations Manager at Not specified (2021-09 – 2022-07)

• Managed day-to-day business operations including staff coordination, customer relationship management, and operational reporting to the business owner.
• Handled customer escalations and employee performance issues — developing strong communication, leadership, and problem-solving capabilities.
• Oversaw operational efficiency — identifying process gaps and implementing improvements that increased service throughput and customer satisfaction.

Bachelor of Science in Food Science and Technology – Not specified (2022-07)

Kenya Certificate of Secondary Education in KCSE – Not specified (2016 – 2019)