Assistant Marketing Manager
Region: Nairobi, Mt Kenya
Path Care Laboratories Kenya Ltd, 2019 March-June 2021.
Duties and Responsibilities:
- Working with marketing manager in Developing and implementing strategic and tactical marketing plan
- Continuously creating awareness on medical laboratory services to different target groups in Kenya.
- Meeting frequently with sales team members to understand and improve success within new customers to understand customer insights.
- Public relations and client services-Ensure that the image of Pathcare as a leader in Pathology practice is maintained at all times.
- Working collaboratively with collection centers staff to ensure clients satisfaction.
- Assisting in demand generation strategy, execution and performance tracking.
- Assisting in market research, monitoring competitive activity and identifying customer needs.
- Assisting in transformation of the Laboratory Diagnostics division from a laboratory testing business to a laboratory solutions business.
- Helping in Establishing and maintaining relationships with key opinion leaders.
- Perform other work-related duties as assigned by marketing manager.
Line Manager;
Sai Pharmaceuticals Ltd, February 2017-Jan 2019;
Region: Nairobi, Mt Kenya, Nyanza Western, North Rift.
Duties and Responsibilities:
- Responsible for planning and achieving the marketing goals and sales targets of all therapeutic areas on a monthly basis.
- Planned training programs and reviews on a quarterly basis to increase team member's learning and knowledge base.
- Performed market research to determine the requirements of market for existing products.
- Implemented marketing plans and strategies for new products.
- Performed analysis of current market conditions, customer research, and competitor information.
- Delivered marketing activity within agreed budget.
- Provided strategic direction and leadership to a team of sales representatives in Nairobi, MtKenya, Nyanza Western and North Riftregions.
- Identified and developed marketing activities for direct wholesalers including pharmacies andretailers.
- Mentored, coached and motivated team members to ensure they exceed established goals and excel within the company.
Selected contributions;
- 3 Rx Pain killers with allocated sales force of 6 reps and promotional budget were assigned to me in 2018 and I managed to achieve sales targets by the end of the year.
- Exploited synergy in promotion of 3 different brands.
- Built and executed the strategic and tactical brand strategy for 3 Rx pain killers.
- Planned, developed and implemented marketing strategies which resulted in 28% annual growthin 2019.
- Accomplished sales growth for mature product (VOLINI GEL) +26% in 2 years.
- Achieved the annual set target for CONTIFLO-OD (Tamsulosin) in 2019.
Medical Representative;
Sai Pharmaceuticals Ltd, February 2016-January 2017; Region: Nairobi, Mt Kenya (Thika, Embu, Meru, Isiolo).
Duties and Responsibilities:
- Arranging appointments with doctors, pharmacist and hospital medical teams.
- Making presentations for HCPs in medical setting/hotel/conference
- Identifying business opportunities ¡n the assigned territory.
- Monitoring competitive activity and Ensuring growth of business from existing customers.
- collaborating with the supervisor to increase the product footprint into new territories
- Generating new business for the organization’s products.
- Maintaining relationships with medical professionals and facilities in the territory.
- Conducting market research and developed sales forecasts.
Selected contributions;
- Securing three new accounts by negotiating contracts and pricing schedules.
- Achieved the yearly target in 2016 of 19 M and surpassed it to 21 M. (115%).
- Recorded the highest personal order bookings worth 7 m in 2016.
- Successfully introduced a new product (CLOB-BG) in my region.
Medical Representative;Pan Pharmaceuticals Ltd, June 2014-January 2016;
Region: Mt Kenya (Meru, Embu, Mwea, Kagio, Kerugoya, Karatina, Nanyuki, Chuka).
Duties and Responsibilities:
- Establishing effective relationships with a broad range of contacts.
- Proactively scouting for new business opportunities including healthcare providers and retail chains.
- Performing regular competitor and market surveys.
- Keeping management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territoryanalyses.
- Delivering product presentations to customers.
- Networking with key decision makers at every opportunity.
- Identifying highly influential physicians who are open to seeing pharmaceutical sales representatives.
Selected contributions;
- Successfully introduced a new product (la-wash) in my region.
- Successfully rebranded and repositioned the products and secured new clients in the region.
- Exceeded monthly sales quotas on a consistent basis.
Laboratory Assistant;
University of Nairobi Institute of Tropical and Infectious Diseases, Jan 2013-March 2014;Region: Siaya District Hospital.
Duties and Responsibilities:
- Performed chemical and microbiological analysis of samples.
- Labeled and sorted samples accurately.
- Maintained lab equipment in good working condition. Washed glassware and cleaned work station on regularbasis.
- Maintained inventory of lab supplies and reported any shortages to management.
- Assisted in laboratory set-up and maintained laboratory organized.
- Prepared lab equipment and specimen for tests.
- Ensured to follow safety guidelines at all times.
- Reported any repairs and replacements to Manager
Sales Executive;
Eagle Africa Brokers Insurance Company, 2012 Region: Nairobi
Duties and Responsibilities:
- Marketing insurance products to new and existing clients within a defined geographical area.
- Providing insurance and financial services to individuals, families and businesses.
- Responding to customer inquiries and requests regarding insurance products.
- Contacting and liaising with underwriters.
- Accurately completing new insurance applications.
- Following up any sales related enquiries.
