Joan Miano

Results-driven Content Manager and Copywriter with over 8 years of experience leading digital content strategy, copywriting, and cross-channel growth for high-profile regional and global brands. Leverages a bachelor's degree in psychology to analyse consumer trends, craft persuasive brand messaging, and optimise user engagement. Proven track record in executing end-to-end multi-platform campaigns (FB, IG, TikTok, YouTube, LinkedIn), managing content teams, and utilising data analytics to maximise organic reach and conversions. 2x Digital Media Awards Winner.

Content Manager - Tandem Network

(2022-01 - 2025-12)

• Coordinated end-to-end production and content creation for 10 physical and digital magazine issues, reaching over 500,000 teen girls and ensuring clear brand messaging and audience retention.
• Scripted a popular teen broadcast show reaching over 15 million viewers across YouTube and television.
• Designed and executed monthly content calendars and high-converting copy across Facebook, Instagram, LinkedIn, and Twitter.
• Utilised Sprout Social and SEMrush to track content performance, optimised post distribution, and increased organic engagement.
• Oversaw real-time community management and customer interaction to maintain high audience response rates.

Content Creator - Creative VMLY&R

(2021-01 - 2021-08)

• Oversaw social media strategy, copywriting, and community management across 9 major brand pages, reaching over 500,000 online consumers.
• Researched emerging digital trends to create relatable, platform-native content across Facebook, Twitter, Instagram, and LinkedIn.
• Tracked weekly performance metrics using social listening and analytics tools to inform content strategy decisions.

Content & Community Manager - Qube Limited

(2020-03 - 2020-12)

• Created monthly content frameworks and copywriting campaigns across digital touchpoints for diverse client portfolios.
• Analysed weekly/monthly performance data in Meltwater to refine content types, resulting in increased reach and audience engagement.
• Managed daily customer interactions across social media pages to ensure timely resolution of client inquiries.

Digital Executive - Golazo – Right Here

(2019-07 - 2020-02)

• Managed the Social Media Department, ensuring seamless execution of client campaign calendars and social initiatives.
• Trained and mentored junior social media staff and interns and aided in departmental recruitment.

Junior Digital Executive - Right Here Kenya

(2018-07 - 2019-07)

• Developed targeted social media strategies and creative campaigns that grew audience reach by 10% and boosted engagement rates by 50%.
• Generated detailed weekly and monthly performance reports to track client ROI and audience growth.

Social Media Manager - CrossOver Kenya

(2017-10 - 2018-06)

• Authored MailChimp email newsletters, boosting update delivery speed and growing the active subscriber base to 500+ readers.
• Collaborated with web developers and designers to revamp website architecture and daily news delivery, significantly boosting readership engagement.

Bachelor of Arts - Psychology - University of Nairobi (2013 - 2017)

Pre-Degree - Psychology - Midrand Graduate Institute (2012 - 2012)

Certificate - Digital Marketing - Yusudi (2017 - 2017)