Joan Miano

Multi-award-winning & results-driven Copywriter and Content Manager with over 8 years of experience leading digital content strategy, copywriting, and cross-channel growth for high-profile regional and global brands. With a bachelor's degree in psychology, I analyse consumer trends, craft persuasive brand messaging, and optimise user engagement. I've executed end-to-end multi-platform campaigns (FB, IG, TikTok, YouTube, LinkedIn), managed content teams, and used data analytics to maximise organic reach and conversions.

Content Manager - Tandem Network (2022-01 - 2025-12)

• Served as Lead Copywriter across award-winning campaigns (SKY Tok, SKY Fest, Find Your SKY), earning recognition across the Pitcher Awards, Digital Media Awards, and Loeries.
• Coordinated end-to-end production and content creation for 10 physical and digital magazine issues, reaching over 500,000 teen girls and ensuring clear brand messaging and audience retention.
• Scripted a popular teen broadcast show reaching over 15 million viewers across YouTube and television. - Designed and executed monthly content calendars and high-converting copy across Facebook, Instagram, LinkedIn, and Twitter. - Utilised Sprout Social and SEMrush to track content performance, optimised post distribution, and increased organic engagement. - Oversaw real-time community management and customer interaction to maintain high audience response rates.

Content Creator - Creative VMLY&R (2021-01 - 2021-08)

• Oversaw social media strategy, copywriting, and community management across 9 major brand pages, reaching over 500,000 online consumers. - Researched emerging digital trends to create relatable, platform-native content across Facebook, Twitter, Instagram, and LinkedIn. - Tracked weekly performance metrics using social listening and analytics tools to inform content strategy decisions.

Content & Community Manager - Qube Limited (2020-03 - 2020-12)

• Created monthly content frameworks and copywriting campaigns across digital touchpoints for diverse client portfolios. - Analysed weekly/monthly performance data in Meltwater to refine content types, resulting in increased reach and audience engagement. - Managed daily customer interactions across social media pages to ensure timely resolution of client inquiries.

Digital Executive - Golazo – Right Here (2019-07 - 2020-02)

• Managed the Social Media Department, ensuring seamless execution of client campaign calendars and social initiatives. - Trained and mentored junior social media staff and interns and aided in departmental recruitment.

Junior Digital Executive - Right Here Kenya (2018-07 - 2019-07)

• Developed targeted social media strategies and creative campaigns that grew audience reach by 10% and boosted engagement rates by 50%.
• Generated detailed weekly and monthly performance reports to track client ROI and audience growth.

Social Media Manager - CrossOver Kenya (2017-10 - 2018-06)

• Authored MailChimp email newsletters, boosting update delivery speed and growing the active subscriber base to 500+ readers.
• Collaborated with web developers and designers to revamp website architecture and daily news delivery, significantly boosting readership engagement.

Bachelor of Arts - Psychology - University of Nairobi (2013 - 2017)

Pre-Degree - Psychology - Midrand Graduate Institute (2012 - 2012)

Certificate - Digital Marketing - Yusudi (2017 - 2017)