
John Kiunga
Creative Designer & Digital Communications Specialist
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About
Creative Designer and Digital Communications Specialist with 9+ years of experience delivering brand identity systems, responsive web solutions, and high-impact motion graphics for clients across East Africa and internationally. Combines expert-level Adobe Creative Suite and WordPress proficiency with a BSc in Computer Science, enabling confident ownership of both creative and technical project dimensions. Actively integrating AI-assisted design workflows to deliver faster, smarter creative output.
Experience
Freelance Creative & Videographer at Independent Practice (2025-05 – Present)
Independent videography and photography practice with focus on government events and documentary content.
- Delivered videography and photography for official government events across multiple Somaliland ministries including Education, Transport, Constitution, and Mining.
- Produced event highlight videos and documentary content for ministerial training programmes.
- Advancing AI-assisted design workflows and expanding motion graphics and cinematography practice.
Lead Creative Designer at ISM Africa Group (2023-01 – 2025-05)
East Africa's leading modular container construction company — delivering container-based homes, offices, retail and industrial structures across Kenya, Rwanda and the wider region, 30–50% faster than traditional construction.
- Led full overhaul of company digital presence: implemented CMS, developed responsive website, achieving 15% increase in user engagement and impressions.
- Designed comprehensive brand identity systems and style guides, resulting in 30% increase in brand recognition across company materials.
- Produced 2D motion graphics video content that drove a 40% increase in overall viewership, significantly boosting brand reach.
- Built a web-based data visualisation tool to support senior management decision-making and strategic planning.
- Supervised creative team, coordinated cross-functional production pipelines, and managed vendor relationships.
Photographer & Videographer at Laas Group (2022-02 – 2022-09)
Somaliland's largest private conglomerate — 30+ years in operation, official Coca-Cola bottler and Dasani manufacturer, exclusive DHL agent, Maersk Line logistics partner, and Tetra Pak dairy operator across Somaliland and Puntland. 6-month contract.
- Produced TV commercials and event highlight videos for Dasani, Coca-Cola, and DHL within Somaliland — among the first broadcast-quality brand productions in the region.
- Led cinematography, lighting design, and post-production for multiple high-profile brand campaigns, delivering broadcast-quality output.
- Designed a unified corporate identity system and style guide for Laas Group's new product lines.
Creative Designer & Marketing Assistant at Jambo Shoppe Ltd (2020-08 – 2022-02)
Kenya's leading digital commerce platform — 5M+ registered customers across 40+ product categories, winner of the 2022 Kenya eCommerce Award (Electronics & Electrical Appliances).
- Developed and managed HTML email campaign templates for a subscriber base of millions, driving measurable increases in click-through and conversion rates.
- Designed high-impact print and digital marketing campaigns that increased brand awareness by 30%.
- Created user flows, wireframes, and interactive prototypes for web and mobile platforms, improving UX across the ecommerce journey.
- Managed creative projects end-to-end — from brief to delivery — collaborating with product, marketing, and tech teams.
Head of IT & Creative Lead at A24Media Ltd (2016-12 – 2019-08)
Pan-African content production studio and Africa's first online media delivery platform — covering 45+ African countries and distributing content to international broadcasters, NGOs, and VOD platforms since 2008.
- Dual-role ownership of IT infrastructure and creative production — overseeing web servers, NAS/DAS storage, and ERP/HR system administration.
- Adapted complex design concepts across web, social media, print, and video to support the organisation's full communications output.
- Conducted usability testing and quality assurance on all digital design outputs to ensure audience alignment.
Education
BSc in Computer Science – Masinde Muliro University (2014 – 2017)
Diploma in Digital, Multimedia & Web Design – Alison Digital University (2020 – 2020)
Diploma in Computer Hardware – Zetech College (2015 – 2015)
