John Ngunjiri

I'm a detail-oriented and creative Digital Marketing Specialist with hands-on experience in campaigns, client engagement, and research. Over the past two years, I've planned and supported multi-channel marketing initiatives that boosted brand visibility, generated new leads, and improved customer experiences. My background blends digital tools (SEO, Google Ads, social media, analytics) with business and communication skills gained from working in sales, marketing, and finance.

I enjoy turning data into insights, creating content that connects with people, and supporting teams to achieve measurable growth. Always curious and adaptable, I thrive in environments where I can learn, contribute, and help organizations communicate their value in a clear, impactful way.

Junior Credit Control/Marketing - Institute of Certified Public Accountants of Kenya (ICPAK)

(2024-11)

• Helping roll out marketing campaigns (email blasts, social media posts, website updates).
• Making sure branding guidelines are followed across all channels.
• Drafting newsletters, social media captions, and event promotions.
• Assisting with graphic design or coordinating with creative teams.
• Preparing marketing materials for workshops, conferences, or member events.
• Monitoring and updating social media pages.
• Running small-scale ad campaigns (Google Ads, Meta Ads) under supervision.
• Tracking website traffic or campaign analytics.
• Supporting logistics for member events, CPD trainings, and conferences.
• Helping with registrations, promotional materials, and post-event feedback surveys.
• Collecting competitor data, member feedback, and campaign performance stats.
• Preparing simple reports for management on engagement and campaign reach.
• Maintaining databases (members, leads, event attendees).

Sales and Marketing Executive - Finsco Africa Group

(2023-06 - 2024-03)

• Reaching out to potential clients, following up on leads, and nurturing relationships.
• Explaining products and services clearly to prospects.
• Supporting sales and marketing campaigns — e.g., property expos, open days, or online promotions.
• Preparing and distributing marketing materials like brochures, flyers, and online ads.
• Managing social media accounts (posting, responding to inquiries, tracking engagement).
• Assisting with online advertising campaigns (Facebook Ads, Google Ads).
• Monitoring analytics and reporting performance to senior marketing staff.
• Coordinating logistics for exhibitions, roadshows, and community outreach events.
• Representing the company during marketing events and engaging potential clients face-to-face.
• Gathering customer insights and competitor information to guide future campaigns.
• Sharing client feedback with the sales/marketing team to refine messaging and product positioning.
• Working closely with the sales team to prepare proposals, presentations, and client pitches.
• Updating and maintaining the CRM system to track leads and client interactions.

Freelance Technical Writer & Researcher - Remote

(2022-10 - 2023-05)

• Writing articles, newsletters, blog posts, and reports that explain the institution's services, events, or research findings in a clear, professional way.
• Creating technical documentation (guides, FAQs, training manuals) that support members, clients, or stakeholders.
• Collecting data on industry trends, competitors, and audience behavior.
• Preparing market research briefs to guide campaigns and communication strategies.
• Summarizing complex information into easy-to-understand insights for marketing teams.
• Drafting promotional materials (brochures, case studies, white papers) that position the institution as credible and authoritative.
• Supporting digital marketing by creating SEO-friendly website content and social media captions.
• Working with subject matter experts to translate technical concepts into content that non-specialists can understand.
• Supporting senior marketers by providing background research and structured write-ups for campaigns.
• Preparing progress reports on campaigns, member engagement, or research projects.
• Keeping accurate records of content, publications, and data sources for reference.

Bachelor of Commerce - Marketing - KCA University (2021 - 2025)

Certificate - Digital Marketing - Google Skillshop (2025 - 2025)

Certificate - Kenya Certificate of Secondary Education (2017 - 2021)