John Nguru

I am a graphic designer with over 14 years of professional experience specializing in editorial design, typography, layout systems, and brand identity. I combine creativity with strategic thinking to create design solutions that elevate businesses and strengthen brand perception. I am passionate about visual communication and producing work that creates measurable business value.

Design is fundamentally about solving business problems through visual strategy. A brand's visual language is a powerful lever for growth. By aligning aesthetics with clear business outcomes, I ensure every creative decision serves the ultimate goal: creating impact and building lasting customer trust.

Lead Senior Graphic Design Consultant at Macaash Investment Limited (2024-11 – Present)

Macaash Investment Limited is a diversified investment company offering access to real estate development, asset management, construction, hospitality, healthcare, agriculture, and consulting sectors.

• Lead the design and branding strategy for Macaash Investment and its affiliate brands, ensuring alignment with business objectives and target market needs.
• Oversee creative direction for visual identity, branding materials, and marketing assets across various platforms, including digital, print, and multimedia.
• Collaborate closely with senior leadership to execute design strategies that enhance brand visibility and stakeholder engagement.
• Manage and mentor a team of designers, providing feedback and ensuring high standards of creativity and timely delivery of projects.
• Design key marketing materials such as brochures, websites, banners, and social media content.
• Drive innovation and ensure all creative assets reflect the values of Macaash Investment and its affiliates, enhancing brand recognition and customer loyalty.

Senior Creative Designer at Westbrook Consulting Limited (2016-05 – 2026-03)

Westbrook Consulting is a Marketing & Design Agency focused on crafting creative solutions that align with client goals and provide innovative, impactful results.

• Lead creative design projects for clients across various industries, from concept through execution, ensuring a high level of creativity and quality.
• Collaborate with clients and internal teams to develop branding strategies and marketing materials, including websites, brochures, social media campaigns, and promotional content.
• Manage multiple projects simultaneously, ensuring timely delivery and consistency in brand messaging across all deliverables.
• Design and implement multimedia content for digital and print platforms, enhancing client visibility and engagement.
• Provide strategic design insights to support content generation, advertising campaigns, and marketing initiatives.

Creative Designer at Sages Media Limited (2014-12 – 2016-06)

Sages Media is a creative agency that specializes in producing compelling marketing materials and strategies for brands.

• Developed creative design solutions for a variety of marketing campaigns, including digital, print, and social media platforms.
• Worked closely with clients to understand their design needs and create customized visual content that aligned with their brand objectives.
• Contributed to brainstorming sessions and provided fresh design concepts to enhance branding efforts.
• Managed the production of marketing materials and ensured design consistency across platforms.

Higher (HND) Diploma in Graphic Art & Design – Buruburu Institute of Fine Arts (2014 – 2015)

Diploma in Graphic Art & Design – Buruburu Institute of Fine Arts (2010 – 2012)

Kenya Certificate of Secondary Education – Kagumo High School (2004 – 2008)

Kenya Certificate of Primary Education – Snow View Academy (1996 – 2003)