John Troon

Commercial Growth and Sales Leader with 10+ years of experience driving enterprise revenue growth, strategic partnerships, and market expansion across SaaS, Media, Telecom, FMCG, Digital Platforms, Marketing Technology, and Experiential Marketing ecosystems. Proven ability to build and scale commercial functions, own revenue targets, lead enterprise sales cycles, and close high-value strategic partnerships with major brands and agencies. Strong track record developing go-to-market strategies, pipeline generation systems, CRM processes, forecasting frameworks, and scalable commercial playbooks.

Experienced working with enterprise clients across FMCG, telecom, banking, media, and consumer sectors while leading cross-functional teams to deliver measurable commercial impact. Builder-operator mindset with deep expertise in business development, revenue growth, sales operations, customer success, and strategic account management.

Business Development Manager at Royal Media Services (2023-09 – Present)

Convert strategic objectives into marketing and commercial plans, driving revenue growth and brand impact through TV, Radio, Digital and BTL

• Lead integrated commercial campaigns across TV, Radio, Digital, and Experiential platforms for leading brands. Currently at 30-35 clients with over KES 260 Million: ≈ USD 2.01M in generation.
• Drive revenue growth by developing strategic marketing and advertising solutions tailored to client objectives.
• Build and manage relationships with major advertisers, agencies, and corporate partners across FMCG, telecom, financial services, and consumer sectors.
• Lead concept development, strategic activations, sponsorship integrations, and nationwide campaign executions. Over 150 pitch proposals channeled out.
• Provide market intelligence, audience insights, and commercial recommendations that support sales growth and client retention.
• Collaborate with cross-functional teams to deliver high-impact campaigns with measurable ROI and brand visibility.

Head of Growth & Marketing Operations at Vibes Meet (2025-09 – 2026-05)

• Lead commercial growth strategy, enterprise partnerships, and revenue generation initiatives for a fast-growing digital platform.
• Drive customer acquisition, lifecycle management, and retention strategies to increase platform adoption and monetization. Currently standing at over 15K users.
• Develop scalable commercial systems, sales processes, and growth frameworks to support long-term business expansion.
• Build strategic partnerships and identify new revenue streams across media, technology, and marketing ecosystems.
• Lead go-to-market execution, campaign commercialization, and strategic client engagement initiatives.
• Manage key enterprise relationships while overseeing customer success and service delivery optimization.

Client Service & Accounts Manager at Game Changers Marketing Agency (2022-02 – 2023-09)

• Managed strategic client accounts and contributed to a 25% increase in departmental revenue through business growth and account expansion. Achieved a total of KES 110 Million: ≈ USD 849K
• Led enterprise client acquisition initiatives and developed data-driven sales activation strategies.
• Managed end-to-end commercial project execution while strengthening long-term client relationships.
• Worked closely with senior stakeholders to develop integrated marketing and advertising solutions aligned to business objectives.
• Oversaw performance reporting, campaign ROI analysis, and 8 accounts growth opportunities.

Account Manager: Enterprise Sales at Safaricom PLC (2020-12 – 2022-02)

• Managed regional commercial campaigns, experiential marketing projects, and strategic partnerships supporting market growth.
• Owned client relationships, sales cycle management, and account retention initiatives across assigned regions, Generating LPOs worth KES 30 Million: ≈ USD 231K
• Developed market outreach strategies and supported new brand business opportunities.
• Coordinated multi-stakeholder campaigns and delivered data-backed commercial insights to improve performance and engagement.
• Worked closely with internal and external stakeholders to execute high-impact marketing activations and growth initiatives.

Sales Projects Manager at Trueblaq Marketing Agency (2019-08 – 2020-11)

• Delivered nationwide FMCG and social impact campaigns focused on market penetration, customer acquisition, and engagement.
• Managed budgets, planning cycles, stakeholder partnerships, and campaign execution.
• Led performance tracking and data-driven optimization initiatives to improve campaign effectiveness and commercial outcomes.
• Coordinated large-scale regional marketing projects and multi-channel activations.
• Led national social marketing campaigns increasing adoption by 20%.
• Managed regional stakeholder partnerships and program execution.

Sales Projects Manager at YDX-Teen wise Ltd (2018-05 – 2019-08)

Sales Rep & Business Accounts Development Lead at Consumer Gap (2018-06 – 2018-11)

• Led B2B sales, territory development, and market expansion initiatives.
• Increased regional revenue by 20% and brand visibility by 30%. through strategic customer acquisition and partnership development.
• Built strong relationships with distributors, retail partners, and enterprise accounts.
• Executed sales activation initiatives that improved market visibility and customer engagement.
• Developed customer acquisition strategies and partnerships.

Sales Rep & Business Accounts Development Lead at First Drinks Ltd (2016-09 – 2018-03)

Executive MBA – Kenyatta University (2025-09)

Post Grad in Business Management – International Business Management Institute (2022-02 – 2022-10)

Bachelor of Arts in Social Sciences – Kenyatta University (2013-09 – 2017-12)