Joseph Mwangi

I'm a data analyst and marketing strategist with a background in software engineering. I enjoy turning complex data into clear insights that help businesses grow. My technical foundation allows me to use the right tools, automate processes, and build smart, tech-driven strategies that connect data with real results.

Marketing Specialist at Jomu ltd (2025-12 – 2026-02)

• Traffic Source Optimization: Managing and analyzing various traffic channels, including Paid Search (SEA), Search Engine Optimization (SEO), Social Media Advertising, and Affiliate Marketing to ensure qualified visitors reach the site.
• Performance Analysis and Reporting: Monitoring Key Performance Indicators (KPIs) such as conversion rates, clickthrough rates (CTR), cost per acquisition (CPA), and bounce rates. They create detailed reports and dashboards (e.g., using Google Analytics, Tableau, Looker) to visualize data.
• Campaign Management: Planning, setting up, and optimizing advertising campaigns on platforms like Google Ads and Meta Ads. They adjust bids, target audiences, and allocate budgets to maximize ROI.
• User Behavior Analysis: Understanding the visitor journey to identify bottlenecks, optimize landing pages, and improve the overall user experience.
• A/B Testing and Experimentation: Conducting tests to validate hypotheses regarding ad creatives, landing page design.

Marketing Analyst at mwEA company (2025-03 – 2026-02)

IT Support Consultant at Kenya Police -Ruaraka police station (2024-05 – 2024-06)

• Network Administration
• Network Analysis
• IT desk support

Website Administrator consultant at Mnga'ro (2024-01 – 2024-04)

• Performance Optimization
• SEO & Analytics Monitoring
• Content Management System (CMS) Administration
• User Experience (UX) Improvements web developer at mwEA software company (2023-05 – 2024-01)
• ServerSide Logic Development: Creating the core application logic, ensuring high performance, and responsiveness to frontend requests.
• Database Management: Designing, implementing, and maintaining database systems (SQL or NoSQL) to securely store, retrieve, and manage data.
• API Development & Integration: Designing, building, and maintaining APIs (REST, GraphQL) for frontend and mobile applications to consume data.
• Security & Authentication: Implementing security protocols, data protection, user authentication, and authorization checks.
• Optimization & Scalability: Tuning application performance for speed and efficiency, and ensuring the architecture can scale to handle increased traffic.

Bachelors in Computer Application - Computers – kirinyaga university, Kenya (2026)