Joy Muthaka

Expert business strategist with a sound understanding of organizational development and sales.

Skilled communicator with over 5 years of experience providing companies with successful solutions to building organizational success.

Persuasive negotiator who uses integrity and professionalism in presenting joint ventures,

assessing acquisition opportunities, and identifying new markets.

Innovative thinker who detects more efficient ways of growing company assets by recommending new products, revolutionizing current product offerings, and testing new market approaches.

WORK EXPERIENCE

ICEA LION GROUP

BUSINESS DEVELOPMENT EXECUTIVE

JANUARY 2019– To Date

Achievements

• As a team leader, I successfully negotiated for a sales training program to educate sales people on good negotiation and closing techniques resulting in a 20% increase in annual sales revenue for the ICEA Regional branch in Thika.
• Facilitated sales presentations and communications for upcoming joint venture opportunities and collaborative business efforts.
• Identified ways to build brand awareness through engaging campaigns that establish the company reputation, incite curiosity,

and inform potential customers.

• Established product loyalty through continual efforts to build, re-brand, modify, and increase product offerings in a way that is honest, competitive, and true to the company mission

EDUCATION

COLLEGE OF INSURANCE

2019 – 2020

Certificate of Proficiency

KENYATTA UNIVERSITY

2014-2018

Bachelor of Library and Information Science