K1ama 1

Results-driven Digital Marketing and Business Development professional with over 5 years of experience in e-commerce, SEO, CRM management, strategic partnerships, and digital campaign execution. Skilled in driving online visibility, customer engagement, and revenue growth through data-driven marketing strategies and commercial analysis.

Digital Sales & Marketing Manager - Jwines - Nairobi, Kenya

(2025-04)

• Led SEO and digital advertising campaigns that improved search rankings and online brand visibility.
• Managed e-commerce collaborations with Glovo and Chupa Chap, increasing product visibility and digital sales.
• Executed influencer partnerships and luxury brand activations across Kenya's premium lifestyle market.
• Analyzed campaign performance metrics and optimized strategies to improve ROI and engagement.

Marketing & Business Development Officer / Accounts Manager - Resh Consultancy

(2023-11 - 2025-04)

• Identified growth opportunities through market research, contributing to a 15% increase in revenue.
• Managed client portfolios and delivered financial advisory solutions that improved retention by 12%.
• Executed integrated campaigns that improved lead generation and customer engagement by 20%.

Marketing Strategist - Car & General East Africa

(2021-04 - 2023-05)

• Developed and executed multi-channel campaigns that increased sales and lead generation by 12%.
• Used analytics and competitor research to improve campaign targeting and conversion rates.
• Strengthened distributor and stakeholder relationships to improve market penetration.

BSc - International Business & Trade - African Leadership University (ALU)