Karisa Sasha

Dynamic and results-driven professional with 5+ years of experience spanning business development, marketing, and program and event management. Skilled in driving growth, strengthening partnerships, and delivering high-impact initiatives that enhance brand visibility and customer engagement. Demonstrated ability to increase revenue, optimize operations, and execute data-informed strategies that deliver measurable results.

Known for leading cross-functional teams, managing end-to-end projects, and creating meaningful stakeholder experiences. Passionate about leveraging strategic thinking, adaptability, and strong execution to drive sustainable business success.

Programs & Partnerships Associate / Events & Career Development Lead at BrighterMonday Kenya (BMK) (2025-08 – 2026-04)

• Led the planning and execution of multiple large-scale programs and events, consistently engaging 500+ participants and stakeholders per activation
• Coordinated cross-functional teams and external partners, improving collaboration efficiency and delivery timelines by over 20%
• Supported stakeholder engagement and relationship management, contributing to increased partner retention and repeat collaborations
• Designed and implemented outreach and engagement strategies, driving a 30%+ increase in participation and audience reach
• Facilitated training sessions and workshops, enhancing participant readiness, satisfaction, and overall experience
• Managed end-to-end operations, optimizing processes and reducing logistical inefficiencies by approximately 15%
• Contributed to marketing and communication initiatives, strengthening brand visibility and audience engagement across diverse channels

Event Host & Event Planner at Various Entertainment Hubs (2023-03 – Present)

• Conceptualized and executed weekly events, increasing patron attendance by 25%
• Managed event budgets, reducing costs by 15% while maintaining high-quality experiences
• Collaborated with clients to tailor events, improving customer satisfaction ratings by 20%
• Spearheaded marketing campaigns, boosting event reach and engagement by 30%

Morning Show Host at Radio 254 (2022-07 – 2023-01)

• Researched, produced, and hosted engaging content, leading to a 30% increase in listener ratings
• Secured new investors and funding opportunities for Kenyan artists, enhancing the station's reputation
• Organized "Podcasters Day," increasing social media following and audience engagement by 40%
• Conducted exclusive interviews with notable figures, expanding audience reach and credibility

Marketing Executive at Customized World Kenya (2021-05 – 2023-03)

• Developed and executed high-impact social media content, increasing engagement by 50%
• Managed social media pages, leading to a 20% boost in sales
• Led customer service operations, addressing and resolving 100+ customer queries per month, achieving a 95% satisfaction rate
• Implemented targeted marketing campaigns, contributing to a steady increase in the customer base

Business Development Executive at CubiqPrint and Design Limited (2020-03 – 2023-03)

• Increased client base by 35% through strategic business development efforts
• Implemented workflow optimizations, improving operational efficiency by 25%
• Conducted market research and launched new products, increasing market share by 20%
• Utilized CRM tools to streamline customer interactions and improve retention

Business Development Executive at Superserve Technologies Limited (2018-04 – 2019-11)

• Converted sales leads into revenue, increasing sales conversion rates by 40%
• Strengthened client relationships, resulting in a 30% improvement in client retention
• Developed targeted marketing campaigns, boosting lead generation by 25%

Sales and Marketing Executive at Yasafi Fruits and Veggies (2016-02 – 2018-03)

• Expanded market reach across Nairobi East, increasing market penetration by 25%
• Exceeded sales targets, including a record 700 kilos of onions sold in 6 hours
• Managed stock and pricing strategies, ensuring competitive pricing and accurate reporting

Chairman & Logistics Manager at RedFourth Chorus (2015-01 – 2019-04)

• Organized and managed successful concerts, increasing attendance by 50%
• Secured sponsorships and partnerships, increasing funding and resources by 30%
• Led marketing campaigns that expanded the chorus's social media following by 40%

Bachelor's Degree in International Relations – University of Nairobi

Certificate in Computer Packages – KIMS Business School