Kenneth Kanyoro
Digital marketer
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About
Results-driven Digital Marketing Manager with strong expertise in SEO, social media strategy, data analytics, and campaign optimization. Passionate about leveraging digital platforms to drive brand growth, increase engagement, and deliver measurable results. Skilled in creating data-informed strategies and executing high-impact marketing campaigns.
Experience
Digitising agent at Adept technologies (2020-01 – 2023-12)
Digitising agent focused on aligning business goals with digital tools and planning long-term digital strategies
- Understood how business goals align with digital tools
- Planned long-term digital strategies
- Strong knowledge of marketing platforms (social media, CRM, analytics tools)
- Quickly adapted to new digital trends and tools
- Used data to guide decisions and optimize campaigns
- Responded quickly to changing digital trends and algorithms
- Solved marketing challenges using data and insights
- Managed multiple digital campaigns and timelines
- Focused on achieving measurable outcomes (leads, sales, engagements)
Digital marketer at Gawa enterprise (2024-01 – Present)
Digital marketer specializing in product optimization, content creation, and community building for baby products
- Optimized product listings and promotions, leading to higher conversion rates
- Created consistent, visually appealing content tailored to parents and caregivers
- Developed interactive content (polls, Q&A, parenting tips)
- Built a loyal online community of returning customers
- Launched seasonal campaigns (baby showers, holiday offers, back-to-school deals)
- Strengthened brand identity with consistent messaging and visuals
- Positioned GAWA Enterprise as a trusted baby products provider
- Monitored campaign performance using analytics tools
- Improved ROI on advertising spend
Education
High School Diploma – ST.
Josephs
High school (2012-01 – 2015-12)
Diploma in Computer Science – Bethany Computer College (2017-01 – 2018-12)
Mentorship Program in Business/Professional Development – African m mentorship program (2019-01 – 2020-12)
Training Program in Digital Marketing – Generations Kenya (2025-01 – 2026-12)
