Lershel Nelxon

Results-driven Commercial and Key Accounts Manager with over 5 years of experience driving revenue growth, customer acquisition, market expansion, and commercial performance within FMCG and telecommunications sectors. Proven expertise in reserve accounts management, HORECA channel development, route-to-market execution, strategic sales planning, distributor management, and customer relationship management. Adept at leading high-performing teams, improving profitability, and executing data-driven commercial strategies that enhance market share and operational efficiency.

HORECA Manager at Coca-Cola Beverages Africa (2025-12 – Present)

• Expanded HORECA channel coverage from 13,000 to 23,000 outlets, delivering 68% market expansion.
• Achieved 15% year-over-year revenue growth through strategic territory expansion and key account development.
• Improved distribution efficiency by 20% through route-to-market optimization and sales execution strategies.
• Strengthened relationships with reserve and key accounts, increasing customer retention and sales consistency.

Account Manager at Coca-Cola Beverages Africa (2023-01 – 2024-12)

• Increased customer acquisition by 15% through strategic account management and market penetration initiatives.
• Improved profitability by 20% through revenue optimization and commercial performance analysis.
• Boosted sales volume by 20% through promotional execution, portfolio management, and pipeline development.
• Managed key customer accounts while ensuring high service standards and sustainable business growth.

Team Leader – Sales Operations at TP-TEL Company (2022-01 – 2022-12)

• Led a 15-member sales team that achieved 78% revenue growth within one year.
• Improved team productivity by 42% through coaching, KPI monitoring, and performance management.
• Implemented sales tracking systems that improved reporting accuracy and operational efficiency.

Team Supervisor – Marketing & Sales at Transsion (Itel Kenya) (2019-11 – 2021-12)

• Executed product launch campaigns that increased sales performance by 15%.
• Delivered product and sales training programs that improved new product sales by 25%.
• Supported trade marketing activities and distributor engagement across assigned territories.

Bachelor in Business Management – Moi University