Linda Rotich

Results-driven Sales and Customer Relationship professional with 5+ years of progressive experience in sales leadership, business development, and client relationship management. Proven ability to lead high-performing teams, drive revenue growth, and expand market presence across competitive industries. Adept at developing strategic sales initiatives, identifying new market opportunities, and delivering consistent results.

Strong communicator with excellent interpersonal skills and a track record of exceeding targets.

Sales Supervisor - KENAFRIC BEVERAGES & BOTTLING LTD

(2025-01)

• Lead and supervise sales team to achieve and exceed monthly revenue targets
• Develop and implement strategic sales plans to drive market penetration
• Build and maintain strong relationships with key clients and distributors
• Identify new business opportunities and expand customer base
• Analyze market trends and customer needs to tailor sales approaches
• Coordinate with marketing teams to optimize campaigns and outreach
• Conduct product presentations and negotiate high-value deals
• Consistently met and exceeded monthly sales targets through effective team leadership and execution
• Successfully expanded market reach by identifying and converting new business opportunities
• Strengthened client and distributor relationships, improving retention and repeat business
• Drove increased product penetration through strategic sales planning and execution
• Enhanced sales performance by aligning sales activities with market trends and customer needs
• Contributed to higher campaign effectiveness through close collaboration with marketing teams
• Secured high-value deals through impactful product presentations and strong negotiation skills

RECRUITMENT ASSOCIATE / SALES TEAM LEADER - COPIA RECRUITMENT

(2022-05 - 2023-08)

• Managed and developed a high-performing sales team, significantly increasing revenue
• Designed and executed sales strategies that expanded customer base and market presence
• Built and maintained professional relationships with key stakeholders
• Oversaw invoicing processes and ensured financial compliance
• Led planning initiatives that improved operational efficiency and sales performance
• Monitored team performance and coached members to exceed targets
• Increased team revenue through effective leadership
• Expanded customer base with targeted sales strategies
• Improved team performance through coaching and monitoring
• Strengthened stakeholder relationships to drive growth
• Increased client trust and retention

Sales & Customer Service Roles (FMCG, Banking, and Public Sector) - Multiple Organizations

Early career experience across FMCG, Banking, and Public Sector

• Delivered consistent sales growth in highly competitive environments
• Conducted market research and identified new sales opportunities
• Built strong customer relationships and improved client retention
• Prepared reports, presentations, and sales forecasts
• Supported field sales operations and promotional activities
• Identified new business opportunities through market research
• Improved customer retention through strong relationships
• Supported execution of promotional campaigns leading to increased product awareness

Bachelor of Communication - Development Communication & PR - St. Paul's University (2016 - 2018)

Diploma in Communication - St. Paul's University (2013 - 2014)

Certificate in Business & Information Technology (ICDL) - Institute of Advanced Technology (2015 - 2015)

Kenya Certificate of Secondary Education - Christ the King High School – Mogotio (2008 - 2012)

Kenya Certificate of Primary Education - Embogong Primary School (1998 - 2007)