Loreen Mutuku

Creative Designer with experience creating visual communication, digital content, campaigns, and brand assets for leading brands across multiple industries. Currently working with Ogilvy Africa, collaborating on creative projects for clients including Kenya Airways, Downy, APA Insurance, Johnnie Walker, and CIC. Experienced in developing campaign visuals, social media content, content calendars, brand assets, and digital communications from concept through execution.

Proficient in Adobe Illustrator, Photoshop, InDesign, XD, and After Effects, with a strong eye for visual storytelling, brand consistency, and contemporary design.

OGILVY AFRICA, Kenya 2024 – PRESENT
Designer / Multimedia Designer]

• Developed creative concepts and visual assets for digital, social media, advertising, and integrated brand campaigns across multiple client accounts. • Worked on creative projects for brands including Kenya Airways, Downy, APA Insurance, Johnnie Walker, and CIC, adapting visual communication to different brand identities, audiences, and campaign objectives. • Designed assets for multiple campaign launches, supporting creative development from initial concepts through final production and rollout. • Created and maintained content calendars, translating campaign strategies and communication objectives into structured monthly and weekly content. • Produced social media graphics, campaign assets, digital advertisements, promotional materials, and other branded content across multiple platforms. • Collaborated with copywriters, account teams, strategists, and other creatives to develop cohesive and effective campaign executions. • Ensured creative output remained consistent with established brand guidelines, visual identities, and campaign directions. • Adapted creative concepts into multiple formats and sizes for different digital platforms and communication channels. • Managed multiple projects and deadlines simultaneously while responding to feedback and revisions from internal teams and clients.

Graphic Designer/UI/UX Designer at MOVOSOFT TECHNOLOGIES (2023-11 – 2024-01)

• Graphic Creation: Designing visual content such as logos, advertisements, posters, brochures, banners and social media graphics. • Assisting in Design Projects: which included creating graphics, layouts, and visual assets for websites, mobile apps, print materials, or marketing campaigns.

Graphic Designer/UI/UX Designer at CASTYNET (2023-08 – 2023-11)

• Design Documentation: Assisting in the creation of design documentation and style guides to ensure consistency in design. • Designed a whole application used for online learning by kids under the age of 18.

Freelance Graphic Designer at Freelance (2023-04 – 2023-08)

• Designed branding for companies, from logo design and branding peripherals like: business cards, social posts and brand guidelines. • Edited videos for an Independent women's campaign project. • Designed logos and advertising material for social media posts and stories.

Graphic Design Intern at AXLE MOTORSPORT (2022-04 – 2022-10)

• Design work to help clients promote products, services, and events, worked closely with teammates to create final deliverables. • Made layout prints from pictures for advertising as well as team racing attire. • Developed fresh designs as well as liveries to be used on online races.

Graphic Design Intern at EAST AFRICAN BREWERIES LTD (2019-01 – 2019-03)

Bachelor of Arts in Design Communication – SUNWAY UNIVERSITY (2020 – 2023)

Diploma in Graphic and Multimedia Design – SUNWAY UNIVERSITY (2017 – 2019)