Lynette Wangeci

A dedicated, analytic-minded, and results-focused individual with a background in research, and data-oriented roles. Demonstrates a proven ability to utilize analytical skills for extracting actionable insights from intricate datasets. Possesses a robust foundation in statistical methodologies, research design, and making data-driven decisions through the handling of diverse research and survey projects.

Exhibits expertise in both quantitative and qualitative research methodologies, complemented by a keen analytical mindset. Proficient in collaborating with cross-functional teams to achieve meaningful and impactful outcomes.

PARAGONONE | 10/2023 – 12/2023 HUGO BOSS REMOTE EXTERN

Overall Purpose: Responsible for impacting HUGO BOSS’ engagement of GenZ consumers by enriching marketing campaigns and messaging and strengthening brand expression and strategy.

• Conducted research and detailed analysis of consumer sentiments surrounding the Hugo Boss brand.
• Researched the latest retail, shopping trends, and macro trends about Gen Z behavior.
• Evaluated GenZ’s perceptions of the Hugo Boss brand.
• Generated unique insights on GenZ’s responses to Hugo Boss’ brand expression and strategy.
• Conducted comparative analysis with brand competitors to evaluate their position and engagement strategies with Millennial and Gen Z audiences.
• Provided data-driven recommendations on how Hugo Boss can market to GenZ and the younger generation.
• Provided insights into various marketing strategies adopted by competing brands.
• Provided strategic recommendations to increase customer acquisition and engagement.

Diplome d’Etudes En Langue Française DELF A1 | Alliance Française | 2023

Bachelor of Economics and Statistics | Kenyatta University | 2022

Kenya Certificate of Secondary Education | Starehe Girls’ Centre | 2014