Mary Waithaka

Sales Development Representative with 2+ years of experience in outbound prospecting, cold calling, lead qualification, and CRM-driven pipeline management. Proven success managing 300+ active leads with a 25% conversion rate while conducting 50+ daily client interactions across phone, email, WhatsApp, and virtual channels. Experienced in booking sales meetings, handling objections, executing structured follow-up sequences, and maintaining accurate CRM records to support pipeline growth.

Strong communicator with professional English skills and experience engaging both local and international clients in fast-paced, target-driven sales environments.

Corporate Sales & Customer Relations Specialist - Inscribed Gifts Kenya - Nairobi, Kenya

(2024-10 - 2025-09)

• Conducted proactive outbound prospecting and cold calls to corporate prospects while managing 50+ daily customer interactions across phone, email, WhatsApp, and virtual channels.
• Qualified inbound and outbound leads against budget, business needs, and product fit before advancing qualified opportunities through the sales pipeline.
• Scheduled quotation discussions and follow-up meetings while coordinating with internal sales and operations teams to keep opportunities progressing toward close.
• Applied consultative selling and objection-handling techniques to address customer concerns, improve engagement, and increase repeat business.
• Maintained accurate CRM and spreadsheet pipeline records, ensuring timely follow-ups, activity tracking, and smooth hand-off between internal stakeholders.
• Collaborated closely with sales, production, and logistics teams to deliver a seamless customer experience for both local and international clients from inquiry through delivery.

Client Relations & Sales Support Consultant - Sanlam Investments Kenya - Nairobi, Kenya

(2017-09 - 2019-06)

• Conducted high-volume outbound prospecting through cold calls and follow-up outreach to identify potential clients.
• Managed a pipeline of 300+ active prospects using CRM tools and spreadsheets.
• Qualified leads against predefined customer criteria and scheduled appointments for senior Financial Advisors to advance qualified opportunities.
• Achieved an average 25% conversion rate through consultative selling, objection handling, and consistent relationship-building.
• Segmented prospects by demographics, financial needs, and engagement level to maximize conversion opportunities.
• Collaborated closely with Financial Advisors and sales leadership to refine outreach messaging and improve lead quality.

Marketing & Research Agent - Postal Corporation of Kenya - Nairobi, Kenya

(2017-01 - 2017-05)

• Conducted market research and customer profiling.
• Supported lead generation and outreach activities.
• Addressed customer inquiries and objections while gathering market intelligence.
• Prepared engagement reports to improve sales strategy.

Bachelor of Education - Early Childhood Education - University of Nairobi (2013 - 2016)

Certificate - Virtual Assistance Program - ALX Academy