Event Secretary, Operations & PA at Playback – The Beat Event (2026-01 – 2026-02)
- Served as the operational backbone of The Beat event, orchestrating schedules, communications, and deliverables across a diverse stakeholder mix including artists, event leads, sponsors, and vendors.
- Owned end-to-end coordination of approvals, payments, and deadlines — keeping a fast-moving, multi-party event on track with zero drop-offs.
- Produced key logistics documents including call sheets and run-of-show plans, translating complex schedules into clear, actionable briefs for the wider team.
- Acted as a real-time problem-solver on event day, ensuring seamless execution and maintaining a live record of decisions and action points for post-event accountability.
Sales & Marketing Coordinator at Roast by Carnivore / Tamambo – Tatu City (2025-02 – 2025-10)
- Spearheaded integrated marketing strategy across digital, events, and promotions for two high-traffic restaurant brands, directly driving a 50% uplift in monthly revenue.
- Conceptualised and executed a recurring events calendar alongside special-edition campaigns, growing footfall, strengthening brand visibility, and building lasting customer loyalty.
- Architected multi-platform social media and content strategies that delivered measurable audience growth, elevating brand presence and community engagement across key channels.
- Designed and launched a customer loyalty programme (300+ members) and led B2B outreach through polished brand collaborations and corporate pitch decks.
Social Media Strategist at All Things AI (2024-10 – 2025-01)
- Developed and executed a targeted LinkedIn content strategy for a senior AI professional, consistently growing engagement and establishing a credible, authoritative industry voice.
- Identified and nurtured high-value leads through LinkedIn Sales Navigator, converting social activity into tangible business development opportunities.
Sales & Marketing Intern at Finlanza (2023-04 – 2023-07)
- Contributed to end-to-end digital marketing workflows in a fast-paced fintech environment, managing content scheduling and supporting multi-channel campaign planning.
- Analysed campaign performance metrics and market positioning data to surface insights and help sharpen go-to-market strategy.
Student Marketeer at Red Bull (2022-01 – 2022-07)
- Delivered high-impact campus brand activations and experiential marketing campaigns for one of the world's most iconic consumer brands, building authentic local community and brand affinity.
- Mobilised peer networks to amplify Red Bull's student presence through targeted sampling drives, coordinated events, and grassroots marketing that turned students into brand advocates.
