Freelance E-commerce, Website & SEO Specialist at Self-Employed (Fiverr & Direct Clients) (2026-01 – Present)
- Manage end-to-end website product catalog operations including product uploads, variant configuration, collection setup, navigation structure, and bulk CSV management
- Deliver SEO-optimised product descriptions, meta titles, and meta descriptions that improve organic search visibility and on-page conversion
- Conduct web store SEO audits identifying on-page issues, keyword gaps, content thin spots, and structural improvements, with actionable written reports
- Provide ongoing e-commerce virtual assistant services covering product launches, campaign updates, banner changes, pricing adjustments, and store maintenance
- Create product launch and digital merchandising strategies for clients introducing new collections or entering new markets
- Write SEO blog content and product copy for e-commerce clients in niches including luxury goods, fitness apparel, and lifestyle retail
- Manage client communication, project scoping, and delivery across multiple concurrent freelance accounts with consistent quality and on-time delivery
- Designed and executed go-to-market programmes for client product launches, aligning marketing, sales, and product teams to accelerate time-to-market and drive revenue growth
- Developed comprehensive sales enablement collateral including product data sheets, FAQs, and sales playbooks to empower sales teams and improve conversion rates
- Integrated AI tools into marketing workflows to automate repetitive content tasks and optimise product descriptions, resulting in faster campaign turnaround times
Property Operations Manager at Lesmat Kenya (Present)
- Develop and maintain property management SOPs covering tenant screening, lease agreements, rent collection, maintenance workflows, inspections, documentation, and reporting
- Coordinate tenant onboarding and communications, ensuring expectations, processes, and responsibilities are clearly understood and consistently applied
- Manage vendor relationships, negotiate service agreements, and coordinate repairs, renovations, and maintenance activities while maintaining cost control and timely delivery
- Analyse operational and financial performance metrics to identify improvement opportunities, resolve service gaps, and strengthen decision-making
- Prepare monthly operational and financial reports for property owners, covering revenue, expenses, arrears, maintenance priorities, risks, and recommended actions
- Handle tenant relations professionally, resolving complaints and disputes while maintaining trust, service quality, and community engagement
- Built structured processes and documentation that improved consistency, accountability, and operational clarity
- Managed multiple stakeholders including tenants, owners, suppliers, contractors, and internal support partners
Brand & Product Administrator at Wheco Group (2019-08 – 2025-07)
- Executed brand-aligned digital marketing and communications strategies across multiple e-commerce platforms
- Managed and quality-assured more than 3,000 digital product listings, ensuring accuracy, compliance, brand consistency, and performance optimisation
- Coordinated cross-functional teams including marketing, business intelligence, content, photography, and suppliers to deliver campaigns on time and within scope
- Oversaw website content, product marketing, campaign updates, and digital communications to improve customer experience and commercial performance
- Used analytics and reporting to assess campaign performance, customer engagement, and return on investment, supporting continuous improvement
- Served as key liaison between internal teams and external vendors to maintain brand standards, operational efficiency, and delivery quality
- Applied data-led decision-making to improve performance, content effectiveness, and campaign outcomes
- 1st Runner Up, Staff Recognition for Exemplary Performance — December 2022
Administrator, Marketer & Stock Controller at Meyers Motors (2014-03 – 2018-06)
- Supported marketing, administration, stock control, customer communication, supplier coordination, and business reporting for a retail automotive environment
- Supported the planning and execution of retail marketing initiatives to increase brand awareness, showroom traffic, and customer engagement
- Coordinated advertising, promotions, and digital content aligned with sales objectives and business priorities
- Led end-to-end execution of retail marketing events and promotional campaigns, managing logistics, vendor coordination, and post-event performance analysis
- Managed communication with suppliers, customers, and internal teams to ensure service consistency and operational follow-through
- Maintained administrative and stock records, supporting accuracy, accountability, and process compliance
- Chairman's Award for Exemplary Performance — December 2015 & December 2016
