Michelle Leting

Strategic marketing, communications, operations, and stakeholder engagement professional with 11+ years of experience across multiple sectors in East and Southern Africa. Experienced in leading cross-functional teams, driving capability development, and delivering measurable organisational improvements through data-informed and people-centred approaches. Additionally active as a freelance e-commerce and digital specialist, offering Shopify store management, SEO content optimisation, and product catalog management services to clients globally through platforms including Fiverr and direct engagement.

Freelance E-commerce, Website & SEO Specialist at Self-Employed (Fiverr & Direct Clients) (2026-01 – Present)

• Manage end-to-end website product catalog operations including product uploads, variant configuration, collection setup, navigation structure, and bulk CSV management
• Deliver SEO-optimised product descriptions, meta titles, and meta descriptions that improve organic search visibility and on-page conversion
• Conduct web store SEO audits identifying on-page issues, keyword gaps, content thin spots, and structural improvements, with actionable written reports
• Provide ongoing e-commerce virtual assistant services covering product launches, campaign updates, banner changes, pricing adjustments, and store maintenance
• Create product launch and digital merchandising strategies for clients introducing new collections or entering new markets
• Write SEO blog content and product copy for e-commerce clients in niches including luxury goods, fitness apparel, and lifestyle retail
• Manage client communication, project scoping, and delivery across multiple concurrent freelance accounts with consistent quality and on-time delivery
• Designed and executed go-to-market programmes for client product launches, aligning marketing, sales, and product teams to accelerate time-to-market and drive revenue growth
• Developed comprehensive sales enablement collateral including product data sheets, FAQs, and sales playbooks to empower sales teams and improve conversion rates
• Integrated AI tools into marketing workflows to automate repetitive content tasks and optimise product descriptions, resulting in faster campaign turnaround times

Property Operations Manager at Lesmat Kenya (Present)

• Develop and maintain property management SOPs covering tenant screening, lease agreements, rent collection, maintenance workflows, inspections, documentation, and reporting
• Coordinate tenant onboarding and communications, ensuring expectations, processes, and responsibilities are clearly understood and consistently applied
• Manage vendor relationships, negotiate service agreements, and coordinate repairs, renovations, and maintenance activities while maintaining cost control and timely delivery
• Analyse operational and financial performance metrics to identify improvement opportunities, resolve service gaps, and strengthen decision-making
• Prepare monthly operational and financial reports for property owners, covering revenue, expenses, arrears, maintenance priorities, risks, and recommended actions
• Handle tenant relations professionally, resolving complaints and disputes while maintaining trust, service quality, and community engagement
• Built structured processes and documentation that improved consistency, accountability, and operational clarity
• Managed multiple stakeholders including tenants, owners, suppliers, contractors, and internal support partners

Brand & Product Administrator at Wheco Group (2019-08 – 2025-07)

• Executed brand-aligned digital marketing and communications strategies across multiple e-commerce platforms
• Managed and quality-assured more than 3,000 digital product listings, ensuring accuracy, compliance, brand consistency, and performance optimisation
• Coordinated cross-functional teams including marketing, business intelligence, content, photography, and suppliers to deliver campaigns on time and within scope
• Oversaw website content, product marketing, campaign updates, and digital communications to improve customer experience and commercial performance
• Used analytics and reporting to assess campaign performance, customer engagement, and return on investment, supporting continuous improvement
• Served as key liaison between internal teams and external vendors to maintain brand standards, operational efficiency, and delivery quality
• Applied data-led decision-making to improve performance, content effectiveness, and campaign outcomes
• 1st Runner Up, Staff Recognition for Exemplary Performance — December 2022

Administrator, Marketer & Stock Controller at Meyers Motors (2014-03 – 2018-06)

• Supported marketing, administration, stock control, customer communication, supplier coordination, and business reporting for a retail automotive environment
• Supported the planning and execution of retail marketing initiatives to increase brand awareness, showroom traffic, and customer engagement
• Coordinated advertising, promotions, and digital content aligned with sales objectives and business priorities
• Led end-to-end execution of retail marketing events and promotional campaigns, managing logistics, vendor coordination, and post-event performance analysis
• Managed communication with suppliers, customers, and internal teams to ensure service consistency and operational follow-through
• Maintained administrative and stock records, supporting accuracy, accountability, and process compliance
• Chairman's Award for Exemplary Performance — December 2015 & December 2016

BCom in Marketing and Marketing Management – Nelson Mandela Metropolitan University (2006-01 – 2009-12)

BCom (Honours) in Business Management – Nelson Mandela Metropolitan University (2009-01 – 2011-12)