Mona Mungai

Results-driven marketing and communications professional with over 4 years of expertise in media planning, strategic development, and content creation,

complemented by 5 years of experience in event planning and coordination. Highly skilled in crafting engaging and innovative content, managing complex timelines,

and fostering collaboration across cross-functional teams to meet communication and advocacy objectives. Proven track record of executing successful projects,

optimizing workflows, and prioritizing tasks effectively. Exceptional proficiency in leveraging CRM systems, devising comprehensive marketing strategies, and enhancing customer engagement through creative and data-driven campaigns.

With over three years of experience in digital marketing, media planning, content creation, and client relationship management, I have a proven track record of developing and executing successful marketing strategies across various industries.

Consultant at Payless Africa (March 2024 - Present):

• Spearheaded ATL media buying strategies to maximize brand exposure and audience reach.
• Developed and executed digital marketing campaigns leveraging SEO, SEM, and social media platforms.
• Managed influencer marketing initiatives and analyzed marketing performance metrics to provide strategic recommendations.
• Contributed to overall business strategy and growth through data-driven insights and innovative marketing approaches.

Digital Account Manager at Daraja Plus Ltd (2022 - Present):

• Orchestrated end-to-end marketing campaigns, demonstrating proficiency in campaign planning and execution.
• Managed budgets to optimize ROI and led a team of account executives and coordinators.
• Cultivated strong client relationships, providing regular updates and strategic guidance for influencer marketing campaigns.
• Conducted in-depth analytics and reporting to evaluate campaign performance and inform future strategies.
• Key Accounts: Reckitt, Dairyland, Sunlight, Prestige Plaza.

Media Executive at Saracen Media Ltd (2021 - 2022):

• Developed and implemented targeted media buying strategies to reach desired audiences.
• Negotiated advantageous ad placements and time slots across various media channels.
• Contributed to effective media planning efforts, ensuring alignment with client objectives.
• Key Accounts: ALX, Corporative Bank.

Event Executive at Nitty Gritty (2019 - 2021):

• Spearheaded event coordination and logistics management, delivering seamless execution for a range of events.
• Managed vendor relationships and client communications, ensuring satisfaction and repeat business.
• Successfully organized the KWAL 50-year anniversary event at Naivasha, overseeing transport, décor, catering, and entertainment arrangements.
• Coordinated with internal teams and external partners to ensure smooth event operations and a memorable experience for attendees.

Education Summary:

Bachelor's Degree in Journalism, United States International University (USIU):

• Acquired a strong foundation in journalism, which has been effectively utilized throughout my career in media and digital marketing.

Certifications:

• Google DV 360: Certified in Google Display & Video 360, demonstrating proficiency in programmatic advertising.
• Google Ads (Coursera): Completed a comprehensive course on Google Ads, gaining expertise in search engine marketing.
• Media Strategy: Earned a certification in media strategy, showcasing a deep understanding of strategic media planning and execution.