Lead Creative at Edencabs Limited (2025-08 – Present)
- Create and maintain the company's visual identity (logo, colors, typography, brand guidelines)
- Ensure consistency across app, website, social media, vehicles, driver materials, and ads
- Develop a strong brand voice (professional, safe, affordable, reliable)
- Lead creative direction for: Driver recruitment and Rider acquisition campaigns
- Promo/discount launches
- Seasonal campaigns (e.g., holidays, back-to-school, festive seasons)
- Conceptualize high-converting ad creatives (digital & outdoor)
- Set creative standards and workflows
- Manage deadlines
- Collaborate with copywritters and designers
- Plan and design: Social media posts, Video ads, Motion graphics, Engagement content
- Maintain a content calendar
- Monitor trends and adapt creative style to stay competitive
Senior creative Designer at Belva Digital (2022-03 – 2024-05)
Working as a senior designer, handling jobs for clients like DStv, Kenya Power, Mi Vida Homes, SOI Gasho, Somcable, Liason Insurance, BOYA, Inchcape Kenya, Jubilee Insurance and Ketepa.
- Overseeing all design elements, from the conception to final delivery
- Reviewing the work of junior designers to give guidance and feedback
- Having hands-on experience with Adobe Creative Suite and other design software
- Using my strong eye for aesthetics and visual details to ensure a quality final product
- Listening to design needs, coming up with ideas and communicating them to clients and other members of the team
- Delegating design tasks and providing support for junior level design team members
- Maintaining high standards of quality and making sure only the best work is released to the employer or client
- Collaborating across the organization to drive up standards of digital creativity
JUNIOR DIGITAL ART DIRECTOR at ZILOJO LIMITED (2015-08 – 2022-03)
Worked as a digital creative/interactive designer, handling jobs for clients like EABL, Co-op Bank, Stanbic Bank Kenya, Pernod Ricard Kenya, Ramtons, Toyota, Delmonte and L'Oréal. Assisted the Digital Art Director in
- Leading a team of designers and other creative professionals to help create a vision for a campaign
- Managing projects to ensure that deadlines are met and projects are completed on time
- Collaborating with clients to understand their needs and goals for a project
- Creating concept art for print or digital media campaigns
- Managing the budget for a project, including ordering supplies and materials as needed, hiring freelancers for specific tasks, and paying fees associated with contractors
- Conducting market research to understand current trends in the industry
- Communicating regularly with clients to provide updates on projects and ensure client satisfaction
- Developing concepts for advertisements, marketing materials, websites, or other promotional items
- Measuring the effectiveness of designs by conducting focus groups or surveys to gather feedback from consumers and in house
LEAD CREATIVE at BEAN INTERACTIVE LIMITED & XEMPLAR TECHNOLOGIES (2014 – 2015-08)
Managed all aspects of the design process, from research and ideation, to creative conceptualisation and design for client like Cadbury Dairy Milk, Imperial Leather, UAP Insurance, VISA, NIC Bank, PSI (Nakufeel), Hankook Tire and CBA Bank
Design Intern at BLUEPRINT MARKETING (AN OGILVY NETWORK AGENCY) (2013)
Worked for clients Like Multichoice (DStv and GOtv), KCB Bank, SONY Sugar, Kenya Pipeline Corporation, and National Oil Company
- Design and develop graphic design projects for print, digital or other media
- Developed a portfolio of work that was used to support the company's brand strategy
- Work with clients on creative ideas in order to create compelling visual content using Adobe Creative Suite (primarily Photoshop/InDesign/Illustrator)
- Created layouts from scratch as needed, using Photoshop or Illustrator
- Assign graphic and design concepts by handwriting into various formats
- Learned and gained experience from senior creatives
- Job shadowed
