Neville Amimo

I am a digital marketing and communications professional with over five years of experience in social media management, content creation, brand storytelling, and multi-channel campaign execution across consumer, hospitality, and development sectors. My career started in journalism at Kenyans.co.ke and People Daily (MediaMax), which gave me editorial discipline, strong writing skills, and the ability to produce compelling content under deadline. I have managed social media, content strategy, and digital campaigns for brands including Decathlon Kenya, African Management Institute, and Mara Siria Camp, growing engagement by 253% at AMI in five months.

I create my own photography, video, and written content, and I run independent projects including a health blog, a YouTube sports channel, and a podcast. Trilingual in English, French (C1, Alliance Française), and Kiswahili.

Google

Ads certified. SEMrush certified.

Digital Marketing & Content Manager - Mara Siria Tented Bush Camp & Cottages

(2024-10)

• Manage social media channels, content calendars, and community engagement, building the brand's digital presence for national and international audiences.
• Produce original photography, video, and editorial content on location, creating multimedia assets for social media, email campaigns, and promotional materials.
• Execute influencer partnerships, email newsletter campaigns, and cross-channel content strategies, tracking performance through Google Analytics 4 and social metrics.

Social Media & Campaign Specialist - Decathlon Kenya

(2023-03 - 2024-09)

• Managed Instagram, Facebook, and TikTok for a major consumer lifestyle brand, creating daily content and coordinating with a continental media team to align local execution with international brand standards.
• Executed product launches, in-store activations, and influencer partnerships, producing multimedia content across text, graphic, photo, and video formats.
• Analysed social media and campaign performance weekly, adjusting content strategy to improve engagement, reach, and conversion.

Digital Marketing Manager - Maji Magic Aquapark

(2023-01 - 2023-10)

• Led digital marketing and social media for two consumer brands, owning content calendars, brand voice, community management, and paid and organic campaign execution.
• Managed website content, SEO, email marketing, and influencer partnerships, driving online visibility and customer engagement.

Social Media & Content Marketing Lead - African Management Institute (AMI)

(2022-07 - 2023-02)

• Managed end-to-end social media and email marketing for a pan-African development institution, creating content calendars, producing multimedia assets, and managing subscriber lists across Anglophone and Francophone markets.
• Grew social media engagement by 253% in five months through data-driven content strategy, audience segmentation, and consistent high-quality creative output.
• Produced thought-leadership articles, event communications, newsletters, and course marketing materials, maintaining consistent brand voice and visual identity across all platforms.
• Tracked and reported campaign performance using Google Analytics, social metrics, and email open/click rates, adapting strategy weekly based on data.

Freelance Journalist - People Daily — MediaMax

(2022-03 - 2022-06)

• Wrote and edited original articles for a national digital newspaper, covering current affairs, human-interest stories, and feature pieces under editorial supervision.
• Conducted interviews, research, and source verification, developing strong editorial writing skills and the ability to adapt voice and tone for different audiences and publications.
• Published portfolio: muckrack.com/neville-amimo/articles

Sports Journalist - Kenyans.co.ke

(2021-08 - 2022-03)

• Produced feature articles and news reporting for one of Kenya's highest-traffic digital platforms, building deep understanding of audience engagement and content performance.
• Conducted on-ground interviews and live event coverage, producing real-time content and building source relationships across Kenyan sport and civil society.
• Developed the discipline of producing accurate, high-quality content under deadline pressure across multiple formats and platforms.

Digital & Communications Intern - Talanta Institute - Nairobi, Kenya

(2021-02 - 2021-07)

• Supported content production and digital strategy for a creative-education institution in Nairobi, Kenya.

Bachelor of Arts - Communication — Electronic Media - Daystar University (2015 - 2020) Nairobi

Primary & High School (2000 - 2014) Nairobi