Nina Tali

An astute Sales Manager experienced in driving organisational growth and profitability by developing strategic sales initiatives to expand market reach, improve client acquisition, and increase product penetration, particularly in credit offerings in the financial sector. Strong expertise in managing customer relations, growing revenues through upselling and cross-selling of products and services and gathering feedback and market intelligence to inform product development, enhancements, and marketing strategies. Professional experience includes serving as a Sales Manager with Premier Credit Limited and as a Relationship Officer with the same organisation among other roles.

Adept at analysing market trends to identify and capitalise on growth opportunities; coordinating the delivery of exceptional service to enhance the brand experience; as well as maximizing profitability by providing effective leadership, mentorship, and motivation to sales teams.

Relationship Officer - Premier Credit Ltd.

(2022-01)

• Have developed and executed a comprehensive marketing plan aligned with business objectives and market trends.
• Identified target audiences and created tailored marketing strategies to drive engagement and acquisition.
• Collaborated with senior management to define and evaluate marketing objectives, KPIs, and success metrics.
• Led the creation and deployment of integrated marketing campaigns across digital, social media, email, and traditional channels.
• Leveraged data insights to adjust marketing strategies and optimize sales and marketing campaigns.
• Drove customer acquisition strategies, focusing on lead generation, conversion optimization, and nurturing long-term client relationships.
• Developed and managed the marketing budget to ensure cost-effective use of resources and maximum ROI on all campaigns.
• Worked closely with sales, product, compliance, and customer service teams to align marketing initiatives with company goals.

Relationship Officer - Premier Credit Ltd.

(2021-07 - 2021-12)

• Built and maintained strong relationships with clients to understand their needs, and concerns and ensure high levels of satisfaction.
• Provided product information and guidance to clients to help them make informed decisions.
• Identified opportunities for cross-selling and upselling products and services to existing clients.
• Monitored client accounts to ensure they received appropriate services and support.
• Conducted regular follow-ups with clients to assess satisfaction levels and identify areas for improvement.
• Worked closely with marketing, sales, and product development teams to ensure product alignment with client needs.

Copywriter - Copywriting Network

(2017-01 - 2017-12)

• Developed engaging and persuasive copy for digital marketing campaigns, print materials, and promotional content.
• Ensured consistency in tone and messaging across all marketing channels and materials.
• Conducted keyword research and implemented SEO best practices to enhance content visibility and drive organic traffic.
• Monitored website performance and adjusted content strategies based on analytics and performance metrics.
• Worked closely with marketing, sales, and product teams to understand target audiences and develop tailored messaging.
• Participated in brainstorming sessions to develop innovative ideas for marketing campaigns and promotions.
• Researched industry trends and competitor activities to inform content strategies and identify opportunities for differentiation.

Legal Survey Researcher - Respondent

(2016-01 - 2016-12)

• Coordinated with lead researchers in developing effective tools and methods to improve data collection and analysis.
• Collected and analyzed data for periodic and annual reports.
• Ensured adherence to the set quality standards for data collection and analysis to guarantee the reliability of the results.

Facilitator - FASI

(2009-01 - 2009-12)

• Worked with the executive in developing concepts for different outreach programmes.
• Participated in community awareness and sensitization initiatives in line with organizational objectives.
• Prepared and filed work progress records and reports.

Bachelor of Laws - Law - The University of Nairobi - Parklands Campus (2017-01)

Advanced Diploma - Intellectual Property Rights (2016-01)

Diploma - Advanced Resolution (2015-01)

Diploma - Legal Studies (2014-01)