User Experience Research Manager at M-Kopa (2025-08 – Present)
- Lead user experience research across Ghana, Uganda, South Africa, Nigeria, and Kenya, driving insights that shape product and service design strategies.
- Manage and mentor a cross-regional research team, aligning efforts with business goals and ensuring user-centered outcomes.
- Collaborate with product, design, and engineering teams to integrate research findings and improve product development processes.
- Build strong stakeholder relationships, presenting insights to senior leadership and advocating for user-centered decision-making.
- Formulate OKRs and KPIs to evaluate alignments required within Customer Insight team against the group strategy.
Senior User Research Specialist at Transsion Holdings (2024-09 – 2025-07)
- Worked closely with product teams to ensure that user experience was aligned with the needs of Kenyan and African users.
- Collaborated on creating user personas, journey maps, and wireframes to support UX/UI design.
- Lead qualitative and quantitative research methods (user interviews, surveys, and usability testing).
- Helped adapt products and services to the local market, ensuring they met cultural, linguistic, and socio-economic requirements of Kenyan users.
- Tested local versions of products to ensure they resonate with the target demographic in the region.
- Analyzed research data to identify trends, behaviors, and pain points in user interactions with Tecno, Infinix and Itel devices
Head of product and customer success manager at Sipranda capital Ltd (2023-12 – 2024-05)
- Led the piloting, development, (through market research) and successful launch of the Jilipe sasa marketplace, resulting in a 30% increase in user adoption within the first 4 months
- Developing and delivering customer training programs, resulting in a 30% increase in product adoption among new users in a period of 4 months
- Conducting usability testing, designing app wireframes and prototyping for the Minimum Viable Product and final market place launch
- Optimized onboarding processes, resulting in a 15% increase in customer time-to-value and a 2% decrease in onboarding time
Senior Operations Assistant at Ground View Analytics Ltd (2023-04 – 2023-12)
- Identified and pursued new business opportunities and revenue streams, resulting in 45% increase in annual revenue
- Cultivated strategic partnerships and alliances with key stakeholders, expanding the company's client base and market reach, 16% increase in client base)
- Oversaw financial planning and budgeting processes, optimizing resource allocation and ensuring financial sustainability
- Acted as the primary point of contact for key client accounts, addressing their needs and concerns in a timely and effective manner
- Developed and executed marketing and branding strategies to enhance the company's visibility and reputation in the marketplace
User Experience Researcher- Independent Consultant at WhereIsMyTransport Ltd (2022-01 – 2022-09)
- Analyzed and interpreted data on women's mobility experiences across African cities, revealing critical insights that informed policy decisions and urban planning initiatives
- Orchestrated an extensive data collection project, leveraging innovative methodologies to bridge the public transport data gap in Nairobi, Lagos, and Gauteng)
- Achieved a remarkable 47% increase in data coverage in Nairobi compared to previous years
Head of Research at Ground View Analytics Ltd (2022-04 – 2023-03)
- Played a pivotal role in the significant increase of company revenue by 30% in under two years. 70% new client conversion through proposal writing
- Maintained an impressive 80% return client rate through consistent high KPI delivery.
- Oversaw the lowest staff turnover as the company project manager, highlighting effective leadership skills
Research Associate at Ground View Analytics Ltd (2020-09 – 2021-03)
- Successfully generated proposal and report templates, significantly reducing project timelines Implemented work-efficient software solutions, enhancing the research department's productivity
- Expanded company services to multiple regions, Nyali, Kisii, Malindi, Meru, Kisumu, and the Coast Region ) contributing to overall business growth.
- Launched two household products with a 32.8% success in a year gap
- Ensured a reiterative interdepartmental efficiency between CI operations and CI client service to meet client-based deadlines
- Worked with the Data Acquisitions (DA) and Retail Measurements RMS team in providing operational support
Data processing clerk - Consumer Insights at Nielseniq (2017-11 – 2020-08)
- Ensured a reiterative interdepartmental efficiency between CI operations and CI client service to meet client-based deadlines
- Worked with the Data Acquisitions (DA) and Retail Measurements RMS team in providing operational support
- Cut down timelines for Data cleaning, coding, validation, and metric analysis by 10% by using QPSMR for data processing
