Opollo Tony

KEY ACCOUNT SUPERVISOR – SPENZA MAIZE - JAYS STATE LIMITED

(2025-01)

Manage and grow key accounts including modern trade, wholesalers, distributors, and institutional clients to achieve sales targets.
Develop and execute key account plans and promotional calendars aligned with company objectives.
Build and maintain strong relationships with buyers, store managers, and key decision-makers.
Monitor sell-in and sell-out performance to ensure optimal product availability.
Supervise merchandisers and sales teams to ensure correct product placement and visibility.
Negotiate promotions, discounts, and trade terms while maintaining profitability.
Coordinate customer orders, billing, and collections with the finance team.
Analyze sales data and market trends to identify growth opportunities.
Handle customer complaints and resolve service issues promptly.
Ensure compliance with company policies and FMCG best practices.
Prepare weekly and monthly sales reports and forecasts.
Support route-to-market execution and distribution efficiency.

Account Manager - Cocacola Beverages - Kenya

(2021-01 - 2025-12)

Strengthened client relationships by proactively addressing needs, resulting in higher retention, improved satisfaction scores, and consistent long-term business partnerships.
Identified and leveraged upselling and cross-selling opportunities, driving revenue growth and exceeding sales targets through strategic client engagement and solution-based selling.
Conducted in-depth market analysis, tracking competitor activities and customer preferences to refine product positioning and enhance overall market competitiveness.
Developed data-driven sales strategies by analyzing market trends, ensuring sustained business growth and increased market share within the assigned territory.
Delivered tailored client solutions through consultative selling, fostering trust and driving business expansion while maintaining a customer-centric approach in every interaction.

Sales Representative - Twiga Foods Limited

(2018-01 - 2021-12)

Built and maintained strong customer relationships by addressing client needs, providing timely solutions, and ensuring long-term business partnerships for sustained growth.
Consistently exceeded sales targets through strategic territory management, proactive prospecting, and effective negotiation to maximize revenue opportunities.
Delivered persuasive product education, tailoring solutions to customer needs and enhancing brand loyalty through clear communication of product benefits.
Conducted in-depth market research and competitor analysis, providing actionable insights that strengthened sales strategies and improved market positioning.
Expanded customer base by implementing targeted acquisition strategies while maintaining high retention rates through personalized engagement and exceptional service delivery.

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