Paula Maina

Final year Bachelor of International Business Administration student at United States International University–Africa with a strong interest in digital marketing, brand strategy, and consumer behaviour. Eager to apply analytical thinking, creativity, and communication skills while gaining hands-on experience in a marketing internship.

Volunteer - Kabete Rehabilitation School - Nairobi, Kenya

(2026-01 - 2026-03)

Assisted staff with daily school activities and student support over a three month volunteer placement.

• Collaborated with teachers and fellow volunteers to create a positive, inclusive, and supportive learning environment.
• Supported the coordination of educational and recreational activities for students.
• Built strong communication, teamwork, and interpersonal skills while working with students, staff, and volunteers.

Marketing intern (Job Shadowing) - Dentsu - Nairobi, Kenya

(2022-07 - 2022-08)

• Supported the Strategy and Social Media teams in the planning and execution of integrated marketing campaigns.
• Conducted market research and analyzed consumer insights to inform strategic recommendations for client projects.
• Utilized Google Analytics to monitor website performance and support data-driven marketing decisions.
• Researched digital marketing trends and SEO best practices to support campaign development and continuous learning.

Bachelor of International Business Administration - International marketing - United States International University–Africa (2027)