Marketing, Partnerships and CommunityEngagement Lead, TBN Africa
MARCH 2022– RECENTLY (IMPACT LED NON-GOVERNMENTAL ORGANISATION SUPPORTING ENTERPRISES TO SUCCEED & BE INVESTOR READY)
- Led the implementation of customer satisfaction, retention and referral marketing initiatives which saw an increase in referral leads by 20%
- Implemented lead nurturing campaigns through social media, email blasts, niche WhatsApp Groups, referral mechanisms that improving lead performance by 60%
- Developed winning brand strategies (Segmentation, Targeting and Positioning) to increase brand awareness and promote services to niche audience
- Developed customer centric value propositions by conducting market and competitive research to inform positioning and approach to improve overall business leads
- Determined, tracked, and reported metrics that measure marketing performance and success of initiatives
- Worked cross-functionally with other departments and relevant stakeholders
- Led and established strategic partnerships to boost lead pipelines and investments to small businesses
- Revamped the brand look and feel, by developing product marketing materials, promotional collateral and templates which led to increased brand visibility and positive sentiments both internally and externally
- Led all B2B | B2C | D2C marketing and communication initiatives to drive growth and lead generation
Marketing and Communication Officer, I&M Bank Ltd, Nairobi,Kenya
JANUARY 2017 – FEB 2022 (4TH MOST PROFITABLE BANK IN KENYA)
- Researched, prepared and produced information for articles, events, speeches, publications and reports
- Implemented positioning and segmentation strategies/campaigns and reported achieved impact.
- Oversaw development of brand aligned content - blogs, newsletters, investor relations content, Media reports etc. across omni channels
- Built and nurtured relationships with digital agency, supplier and vendors to create, coordinate, and develop meaningful and relevant communications to engage customers and foster brand loyalty.
- Analyzed consumer data, survey & research to transform into key market strategic business decisions
- Drove continuous marketing improvement initiatives for channel growth e.g. Enhancing digital customer experience by optimizing website landing pages, revamping brand communication materials
Achievements:
- Boosted customer engagement on business site and social channels via SEM/SEO by 30% with an estimated 30% conversion rate - great monetization of fans/followers
- Ran a Customer Retention Program Campaign: Achieved 2522 redemptions with a value of over 17.13M for the Credit Card Loyalty Points Redemption Campaign - aimed at Offering customers options to redeem points to use at Supermarkets/ Malls or pay credit card bill or donate to I&M Foundation.
- Ran a combination of cross sell and look alike audience marketing: Sold 500+ policies with annualized premium of approximately 20M in just 7 months of running the campaigns on various insurance products.
- Achieved over 30,715+ transactions for 25% discount on digital banking channels campaign in 30 weeks having ran campaigns via digital channels
- Ran a campaign offering 90% home Loan financing camping to new and existing customers and achieved a Portfolio amount for mortgage leads is Kes 350M and takeover of 13M
- Successfully maintained negative sentiments below 7.5 % through timely complaints handling and resolution on the Bank’s social media platforms.
Design and MarketingExecutive, Infinity Industrial Park, Nairobi, Kenya
SEPTEMBER 2016 – DECEMBER2016 (FIRST PRIVATEINDUSTRIAL PARK IN KENYA FOR SMES)
- A key player in executing a successful product launch; a key player in designing indoor/outdoor artworks and creating compelling content for marketing and presentation materials.
- Developed integrated marketing communication materials
- Led content creation for channels and brainstorming sessions
- Drove record-high marketing campaign response rates
- Wrote mind grabbing communication materials for high conversion
- Designed brand strategies and communication plans/materials
- Developed brand guidelines, standard visual concepts and marketing framework
- Implemented brand positioning initiatives to boost customer acquisition, brand value as well as optimize overallperformance
Achievements:
- Boosted customer engagement by 20% purely via organic reach (non- promotional)
- Drove record-high marketing campaign response rates and execute a successful
product launch; a key player in designing indoor /outdoor artworks and creating compelling content for marketing and presentation materials.
Creative Designer/Marketing Assistant at Despec International
NOVEMBER 2015 - AUGUST 2016 (TELECOMMUNICATIONS FIRM)
- Managed the marketing budget
- Managed brand ambassadors/suppliers
- Curated content for omni channels: social media, emails, campaigns, etc.
- Led design projects and designing brand visual concepts
- Optimised brand communications by honing the messaging
- Devised continuous marketing improvement mechanism
- Created marketing strategies & campaigns for product ranges
- Boosted sale of products through E-marketing
- Managed relevant stakeholders e.g. built client rapport via E customer service leading to boom response rates.
- Implemented and formulated strategies via strategic media placement.
- Implemented product differentiation strategies to enhance brand competitiveness and customer value propositions
Achievements:
- Successfully created Marketing Strategies & Campaigns for Zuri Mobiles among other brands.
- Implemented and formulated strategies by using rules of the company by contributing to building of brand guidelines and offering advice on strategic media placement.
- Boosted sale of products by 60% through E-marketing and built client rapport via E- customer service leading to Boom response rates.
Graphic Design and Internship at Krayon Enterprises
KRAYON ENTERPRISES (2014: JAN-JULY) – (2015: JAN- JUNE) – PRINTING & ADVERTISING FIRM
- Analyzed market trends and consumer behaviours to optimize marketing strategies and identify opportunities of growth
- A key player on the initial conceptual stages of advertising and corporate identity projects; created enticing, effective and highly persuasive visual concepts/project presentations.
- Deputized on behalf of the Creative and Art Director
- Responsible for brand development, video editing and recruiting brand ambassadors, Concept development,
- Brainstormed & presented of ideas, copywriting for brand campaigns.
- Collaborated with the developer’s team to create website visual mock-up
- Managed client portfolios and accounts through support, engagement and rapport building to enhance brand affinity
- Visualized creative briefs into enticing visual concepts
- Refined pitch decks, attended client briefs and visualized mood boards
- Printed marketing collateral like booklets, brochures, posters, etc. (offset and digital printing)
- Executed advertising campaigns for clients
- Conducted administrative duties
Achievements:
- Conceptualized and executed an advertising campaign for Clients.
- Built Rapport with existing and potential clients. This led to a 20% increase in Clientele database and customer loyalty.
