Peninah Njoki

SEO Specialist with 7+ years of experience improving organic visibility and content performance for high-traffic digital publications. Optimized 5,300+ digital articles, contributing to an 80% increase in organic traffic within 12 months through keyword research, on-page and technical SEO, content audits, and editorial workflow optimization. Experienced working async across time zones with distributed, remote teams.

Proficient in Google Search Console, GA4, Ahrefs, SEMrush, and AI-assisted SEO workflows, including Generative and Answer Engine Optimization (GEO/AEO).

SEO Specialist & Digital Content Editor - Radio Africa Group

(2018-05 - 2025-07)

• Optimized 5,300+ digital articles through keyword research, search intent analysis, metadata optimization, and internal linking, contributing to an 80% increase in organic traffic within 12 months.
• Managed SEO publishing workflows for 180–210 articles per week across multiple digital platforms, ensuring metadata accuracy and adherence to SEO best practices under tight deadlines.
• Conducted technical SEO audits, identifying indexing issues, broken links, and duplicate metadata to improve crawl efficiency and search performance.
• Used GA4 and Google Search Console to monitor keyword rankings and organic traffic, enabling data-driven content optimization.
• Leveraged Ahrefs, SEMrush, and Google Trends to evaluate keyword opportunities and inform content strategy across competitive verticals.
• Applied AI-assisted SEO workflows to streamline research and editorial processes while maintaining search-intent alignment.
• Collaborated cross-functionally with editors and digital teams to implement SEO recommendations at scale across high-traffic publications.

Bachelor of Mass Communication - Mass Communication - Jomo Kenyatta University of Agriculture and Technology (JKUAT) (2014 - 2016)

Diploma in Public Relations & Advertising - Public Relations & Advertising - Jomo Kenyatta University of Agriculture and Technology (JKUAT) (2012)

International Computer Driving Licence (ICDL) - Institute of Advanced Technology (2011)