Peter Kakula

Data & Business Intelligence Analyst with 3+ years of experience leveraging data to generate insights across marketing, sales, and product performance. Skilled in building integrated data models, analyzing customer and product data, and developing dashboards that support strategic decision-making. Experienced in tracking marketing KPIs, analyzing demand patterns, and evaluating campaign performance using tools such as SQL, Power BI, and Excel.

Passionate about using data and evidence to improve market strategies and expand access to impactful products in emerging markets.

Data Annotation Specialist at ISON Xperiences (2025-09 – 2026-01)

Structured and validated large-scale datasets to ensure data quality for analytics and AI-driven reporting systems.

• Structured and validated large-scale datasets to ensure data quality for analytics and AI-driven reporting systems.
• Collaborated with cross-functional teams to improve data integrity and usability for analytical insights and reporting frameworks.

Data Analyst at SunsGood Ltd (2025-02 – 2025-08)

Built integrated sales and product analytics dashboards in Power BI tracking revenue, inventory, and marketing performance across 10,000+ product SKUs.

• Built integrated sales and product analytics dashboards in Power BI tracking revenue, inventory, and marketing performance across 10,000+ product SKUs.
• Conducted product-level performance analysis to identify top-performing items, pricing opportunities, and demand trends, contributing to a 10% revenue increase.
• Analyzed sales funnels and customer purchase patterns to support targeted promotional campaigns that improved sales conversion rates by 8%.
• Integrated datasets from multiple operational systems to create a structured data model for sales reporting and product performance monitoring.
• Delivered weekly analytics reports to marketing and operations teams to inform campaign strategies and product positioning.

Healthcare Data Analyst at Kismet Healthcare (2024-05 – 2024-11)

Processed and validated 50,000+ structured and semi-structured datasets, ensuring high-quality data for operational and service performance analysis.

• Processed and validated 50,000+ structured and semi-structured datasets, ensuring high-quality data for operational and service performance analysis.
• Designed performance dashboards and KPI tracking frameworks to support management decision-making.
• Automated Excel reporting processes, improving reporting efficiency and enabling faster operational insights.
• Conducted trend analysis on service utilization data to support planning and resource allocation.

Logistics Data Analyst at Go Bolt (2023-06 – 2023-12)

Analyzed operational datasets to monitor demand trends, service performance, and cost drivers across logistics operations.

• Analyzed operational datasets to monitor demand trends, service performance, and cost drivers across logistics operations.
• Built dashboards that tracked end-to-end operational funnels, helping management identify bottlenecks and optimize resource allocation.
• Delivered insights that supported data-driven operational and service strategy improvements.

BSc in Industrial Mathematics – JKUAT