Pm Mwarashu

A communications professional with experience across media relations, digital communication, storytelling, photography, radio production and multimedia content creation. Skilled in translating information and field experiences into compelling content for digital, broadcast and print platforms. Experienced in developing and managing social media content, producing radio and video scripts, conducting field recordings, creating photographic stories, supporting media coverage and working with journalists and media teams.

Brings a strong visual storytelling perspective, excellent written and verbal communication skills, adaptability and the ability to work effectively in dynamic, high-pressure environments. Passionate about using strategic and creative communication to connect organisations, people and audiences with stories that matter.

Mass Media Officer - AGRICULTURAL INFORMATION RESOURCE CENTRE

(2024-05 - 2025-08)

• Produced radio scripts and programme schedules for various programmes, ensuring content was structured for broadcast audiences.
• Conducted field recordings and developed radio scripts based on field information and activities.
• Translated scripts and communication content from English to Kiswahili for radio broadcasts.
• Recorded and edited voiceovers for radio programmes and video productions.
• Managed social media platforms to strengthen the organisation's online presence, visibility and audience engagement.
• Captured and edited photographs for social media, websites and communication materials.
• Provided photography support for organisational activities and digital communication.
• Contributed to multimedia storytelling through photography, audio, video and written content.
• Worked in a dynamic communication environment requiring adaptability, creativity and effective coordination across different content formats.

Media Officer / Photographer - BANDARI FOOTBALL CLUB

(2019-04 - 2021-12)

• Captured action photography during football matches and training sessions.
• Produced multimedia content for social media platforms, including photographs, videos and written articles.
• Conducted player interviews for news stories and promotional communication.
• Coordinated with media teams to ensure comprehensive coverage of sporting events.
• Managed relationships with journalists and collaborated with media professionals to support content distribution and visibility.
• Edited and distributed communication materials, including press releases and newsletters.
• Supported timely communication around events and activities through photography, interviews and written content.
• Combined visual and written storytelling to communicate the club's activities to audiences across media platforms.

Trainee Producer - KBC RADIO TAIFA

(2018-10 - 2018-12)

• Researched and contributed content for live and special radio programmes.
• Assisted with scriptwriting and audio production for feature programmes.
• Translated scripts from English to Kiswahili for radio broadcasts.
• Managed online content and engaged with listeners through social media platforms.
• Supported programme production and content preparation in a live broadcast environment.

Presenter & Sports Anchor - SHINE FM — CAMPUS RADIO STATION

(2016-05 - 2016-12)

• Researched and curated topics for on-air discussions.
• Updated social media platforms in real time during radio programmes.
• Pre-recorded programmes and supported smooth broadcasting.
• Anchored sports news and provided live coverage and analysis.
• Operated studio equipment during live broadcasts.

Bachelor of Arts - Communication (Electronic Media) - DAYSTAR UNIVERSITY (2015-08 - 2019-06)

Secondary Education - ISTIQAMA ACADEMY (2010-01 - 2014-11)

Primary Education - A.I.P.C.A ACADEMY (2001-01 - 2009-11)