Marketing Associate at Tushop Pamoja (2024-07 – 2026-01)
Managed digital marketing and social media strategies, conducted market research, and coordinated with influencers to amplify brand messaging.
- Defined and analyzed target audiences to guide marketing strategies and improve campaign effectiveness
- Managed and grew social media platforms by creating engaging content that strengthened community interaction and brand visibility
- Monitored digital content performance, identifying successes and optimization opportunities to improve campaign results
- Conducted market research to understand customer behavior and preferences, using insights to refine marketing strategies
- Collaborated with cross-functional teams including product development, customer support, and sales to ensure cohesive brand messaging and alignment with business objectives
- Coordinated with influencers and brand ambassadors to amplify brand messaging and increase brand awareness
- Organized and executed promotional events that enhanced brand visibility and strengthened community relationships
- Assisted in the development and execution of marketing campaigns that increased brand awareness and customer engagement
- Liaised with suppliers and vendors to negotiate pricing and secure promotional materials for campaigns and activations
- Participated in creative brainstorming sessions, contributing innovative ideas for marketing initiatives
- Trained and supported new marketing team members, fostering a collaborative and productive work environment
Digital Marketing Executive & Sales Assistant at Tambuzi Limited (2023-02 – 2024-03)
Managed day-to-day digital marketing and communications, oversaw website and social media channels, developed marketing strategies, and produced visual content.
- Managed day-to-day digital marketing and communications for the brand, ensuring consistent promotion of Tambuzi Farm products across online platforms
- Oversaw the company website and social media channels, creating and publishing content while actively engaging with followers to grow brand presence
- Developed and implemented monthly marketing strategies in collaboration with the marketing and management teams to support product promotion and sales growth
- Planned and managed the monthly social media content calendar, ensuring consistent and strategic content delivery
- Performed market research and competitor analysis to identify trends and opportunities within the digital marketing and floriculture industries
- Provided customer support alongside the sales team, helping onboard new clients and maintain strong customer relationships
- Organized and participated in marketing and promotional events including the International Flower Trade Expo (IFTEX) to increase brand visibility and industry connections
- Hosted and conducted farm tours for visiting clients, providing product education and strengthening customer engagement
- Built and maintained partnerships with rose breeders, coordinating farm visits and supporting management in the selection of new rose varieties for trials
- Supported the sales team in developing targeted sales strategies aligned with the company's marketing objectives
- Produced visual and written marketing content including product photography, videography, Instagram Reels, and TikTok videos showcasing farm activities, products, and team culture
- Conducted interviews and created feature content highlighting team members and farm operations to strengthen brand storytelling
Social Media Executive at Shujaaz Inc. (2017-06 – 2022-07)
Created engaging marketing content, supported SEO strategy, managed social media activities, monitored user engagement, and tracked emerging digital marketing trends.
- Created engaging marketing content for social platforms including customer case studies, video briefs, and blog posts to strengthen brand storytelling and audience engagement
- Supported SEO strategy through keyword research and content optimization to improve online visibility and reach
- Managed day-to-day social media activities, ensuring content and engagement aligned with client goals, campaign deliverables, and performance benchmarks
- Monitored user engagement and analyzed digital performance data to generate actionable insights for client reporting and strategy refinement
- Tracked emerging digital marketing trends and platform updates to inform innovative strategies and maintain competitive brand positioning
Peer Copywriter at Laikipia County Times (2015-01 – 2015-06)
Worked on live coverage of crucial topics, developed copywriting concepts, proofread content, conducted research and fact-checking, and published persuasive communications.
- Working on and delivering live coverage of crucial topics
- Interpreting creative briefs and articles to develop concepts for copywriting tasks. Proofreading text after project completion, checking and correcting spelling, grammar and punctuation
- Conducting in-depth research and fact-checking into topics by searching online databases, reviewing existing information and interviewing subject-matter experts
- Copywriting published works on impactful topics and demonstrating proficiency in persuasive communication
