Rollins Deya

Commercial, retail and operations-focused growth professional with experience leading market development, retail performance, nationwide field execution, stakeholder engagement, project delivery and team development. Currently serving as Retail Manager at HONOR Mobile, with responsibility for translating commercial priorities into localized growth plans, identifying expansion opportunities, coordinating cross-functional execution, monitoring market and competitor performance, managing operational resources and developing high-performing teams. Strong foundation in commercial analysis and financial discipline through a Bachelor of Commerce (Accounting) and CPA Section 4, with a proven ability to bring structure to complex execution environments and drive sustainable growth.

Retail Manager - HONOR MOBILE - Kenya

(2024-01)

• Lead retail growth and market development initiatives across assigned territories, translating company priorities into localized commercial and operational execution plans.
• Drive retail performance by identifying high-potential markets, stores, channels and customer segments and prioritizing initiatives that improve sales growth and market penetration.
• Develop and execute market expansion plans for new locations and retail opportunities, coordinating commercial, operational, logistics and marketing requirements to ensure successful launches.
• Monitor retail performance, customer demand, market trends and competitor activity to identify gaps, growth opportunities and actions required to strengthen local market position.
• Coordinate cross-functional execution across sales, marketing, operations, procurement and external partners to ensure retail initiatives are delivered on time and to required standards.
• Manage relationships with retailers, distributors, agencies, landlords, local stakeholders and other business partners to support market development and remove operational barriers.
• Recruit, train, coach and supervise retail and field teams, setting clear objectives, monitoring performance and developing team capability to support sustainable regional growth.
• Manage operational resources, budgets, logistics and vendor requirements, balancing cost efficiency with customer experience and commercial outcomes.
• Develop and implement retail operating processes, policies and performance routines to improve execution consistency, productivity and scalability across markets.
• Use sales, market and customer data to diagnose performance issues, develop hypotheses, prioritize high-impact interventions and track results against agreed KPIs.
• Support customer acquisition, engagement and retention through targeted retail initiatives and CRM-led customer lifecycle programs.
• Prepare regular performance reports and management updates, highlighting commercial results, operational issues, market opportunities, risks and recommended actions.

BTL Manager - INFINIX KENYA - Kenya

(2017-01 - 2024-12)

• Developing a yearlong BTL strategy aligned with company priorities and commercial objectives.
• Preparing and executing a comprehensive BTL communication plan for long-term asset planning.
• Translating marketing and commercial sector goals into actionable sheets and marketing briefs.
• Planning, implementing, and managing special marketing programs, roadshows, stands, events, and seasonal on-ground activations and promotions.
• Supervising and monitoring the execution of all events, activations, and sponsorship activities nationwide.
• Managing logistics and sourcing of equipment for marketing operations and activations.
• Identifying, developing, and maintaining relationships with stakeholders, government officials, and public leaders to support regional and local events.
• Supporting procurement in sourcing suitable agencies, overseeing technical evaluations, and recommending vendors.

Bachelor of Commerce - Accounting Option - Kenyatta University

CPA Section 4 - KCA University

High School - St. Augustine's High School, Kandege