Rose Kagotho

Marketing and portfolio management professional with hands-on experience developing go-to-market strategies, managing multi-channel campaigns, and using market insights to drive commercial decisions. Strong track record of planning and executing targeted campaigns, supporting product and portfolio performance, and working closely with sales and cross-functional teams to improve customer engagement and profitability. Comfortable operating at both strategic and execution levels, with a clear focus on results, accountability, and continuous improvement.

Digital Marketer / Social Media Manager at Trisan Resident Hotel (2023-11 – 2025-12)

Developed and executed go-to-market marketing strategies, managed multi-channel campaigns, and drove business growth through digital marketing initiatives.

• Developed and executed GTM marketing strategies aligned to business growth, customer acquisition, and brand positioning objectives, ensuring optimal campaign prioritization and resource allocation.
• Led end-to-end campaign management across paid, owned, and earned channels, including campaign planning, execution, evaluation, and continuous optimization based on performance insights.
• Established a structured market and customer intelligence approach through competitor analysis, social listening, and performance data to inform marketing strategy and commercial decisions.
• Built customer and audience segmentation frameworks to support targeted marketing initiatives and improve campaign relevance and ROI.
• Designed and implemented brand and campaign plans, ensuring consistent messaging, differentiation, and alignment with commercial goals.
• Managed paid media portfolios across Google Ads, Meta, and LinkedIn, optimizing media mix, budget allocation, and bidding strategies to maximize profitability.
• Created performance dashboards using Google Analytics and Ads Manager, enabling fact-based decision-making and clear reporting to business stakeholders.
• Partnered cross-functionally with sales, CX, and operations teams to ensure marketing activities supported revenue targets, lead quality, and customer engagement objectives.
• Actively managed campaign lifecycles by testing, scaling, refining, or phasing out initiatives based on performance and business priorities.
• Introduced automation and AI-enabled optimizations to improve campaign efficiency, speed to market, and overall marketing ROI.

Customer Service Representative / Portfolio Accounts Handler at Derby Debt Collection (2018-10 – 2020-03)

Managed high-volume customer portfolio with focus on retention, revenue recovery, and relationship value optimization.

• Managed and optimized a high-volume customer portfolio of 10,000+ accounts, balancing customer retention, revenue recovery, and long-term relationship value.
• Applied customer segmentation and prioritization to tailor engagement strategies and improve portfolio performance.
• Utilized CRM systems to analyze customer data, identify trends, and support targeted retention and recovery campaigns.
• Collaborated with cross-functional teams to improve collection strategies, reduce delinquency rates, and enhance customer experience.
• Handled escalated customer cases, demonstrating strong stakeholder management and customer intimacy skills.

Sales Representative at ABSA Bank (2016-04 – 2018-10)

Supported territory and portfolio growth through targeted lead generation, customer engagement, and relationship management strategies.

• Supported territory and portfolio growth through targeted lead generation, customer engagement, and relationship management strategies.
• Used Salesforce CRM to manage sales pipelines, track opportunities, and generate insights to support commercial planning.
• Contributed to territory planning and performance improvement initiatives, achieving a 30% increase in conversions and over $60K in new business.
• Supported pricing discussions, upselling, and cross-selling of financial products by aligning customer needs with value-based solutions.
• Delivered consistent customer service and sales performance during periods of budget and hiring constraints, improving productivity by 15%.

Bachelor of Commerce in Business & Information Systems Management – University of Nairobi (2012-09 – 2016-04)