Digital Marketer / Social Media Manager at Trisan Resident Hotel (2023-11 – 2025-12)
Developed and executed go-to-market marketing strategies, managed multi-channel campaigns, and drove business growth through digital marketing initiatives.
- Developed and executed GTM marketing strategies aligned to business growth, customer acquisition, and brand positioning objectives, ensuring optimal campaign prioritization and resource allocation.
- Led end-to-end campaign management across paid, owned, and earned channels, including campaign planning, execution, evaluation, and continuous optimization based on performance insights.
- Established a structured market and customer intelligence approach through competitor analysis, social listening, and performance data to inform marketing strategy and commercial decisions.
- Built customer and audience segmentation frameworks to support targeted marketing initiatives and improve campaign relevance and ROI.
- Designed and implemented brand and campaign plans, ensuring consistent messaging, differentiation, and alignment with commercial goals.
- Managed paid media portfolios across Google Ads, Meta, and LinkedIn, optimizing media mix, budget allocation, and bidding strategies to maximize profitability.
- Created performance dashboards using Google Analytics and Ads Manager, enabling fact-based decision-making and clear reporting to business stakeholders.
- Partnered cross-functionally with sales, CX, and operations teams to ensure marketing activities supported revenue targets, lead quality, and customer engagement objectives.
- Actively managed campaign lifecycles by testing, scaling, refining, or phasing out initiatives based on performance and business priorities.
- Introduced automation and AI-enabled optimizations to improve campaign efficiency, speed to market, and overall marketing ROI.
Customer Service Representative / Portfolio Accounts Handler at Derby Debt Collection (2018-10 – 2020-03)
Managed high-volume customer portfolio with focus on retention, revenue recovery, and relationship value optimization.
- Managed and optimized a high-volume customer portfolio of 10,000+ accounts, balancing customer retention, revenue recovery, and long-term relationship value.
- Applied customer segmentation and prioritization to tailor engagement strategies and improve portfolio performance.
- Utilized CRM systems to analyze customer data, identify trends, and support targeted retention and recovery campaigns.
- Collaborated with cross-functional teams to improve collection strategies, reduce delinquency rates, and enhance customer experience.
- Handled escalated customer cases, demonstrating strong stakeholder management and customer intimacy skills.
Sales Representative at ABSA Bank (2016-04 – 2018-10)
Supported territory and portfolio growth through targeted lead generation, customer engagement, and relationship management strategies.
- Supported territory and portfolio growth through targeted lead generation, customer engagement, and relationship management strategies.
- Used Salesforce CRM to manage sales pipelines, track opportunities, and generate insights to support commercial planning.
- Contributed to territory planning and performance improvement initiatives, achieving a 30% increase in conversions and over $60K in new business.
- Supported pricing discussions, upselling, and cross-selling of financial products by aligning customer needs with value-based solutions.
- Delivered consistent customer service and sales performance during periods of budget and hiring constraints, improving productivity by 15%.
