Ryan Wanje

I’m passionate about helping brands build meaningful connections with their clients. With hands-on experience in corporate branding, strategic partnerships, and client relationship management, I bridge the gap between business goals and customer experience.

Over the years, I’ve collaborated with top organizations in hospitality, logistics, and retail to create impactful brand visibility and gifting solutions that strengthen loyalty and drive results. My focus is on understanding each client’s unique vision and turning it into tangible strategies that deliver measurable growth.

Let’s connect to explore new ways to elevate your brand presence, optimize customer engagement, and unlock opportunities for your business.

TEVAT LIMITED 

Marketing Associate

• Actively initiated the super-saver campaign by coordinating with petrol station management to launch promotional fuel discounts in over 50 petrol stations in the Eastlands region.
• Assisted in thoroughly training petrol station staff and pump attendants to coordinate in promoting awareness and implementing the supersaver campaigns effectively.
• Developed and ensured correct POSM (Point of sale materials) placement by the brand ambassadors stationed in each petrol station.
• Incharge of ROI (Return on investment) by assessing the profitability of the marketing campaign by comparing revenue generated against the cost of the marketing activities and making necessary adjustments.
• Conducted market research frequently for information on shifting market trends,competitor activities and target clientele buying behaviour,analyzed the data and provided the necessary insights to support marketing strategies.

TOPUP MAMA 

Sales Team Lead 

● Managed and supervised a team of 5 Trade Development Representatives to onboard more than 200 modern trade and general trade restaurants in Nairobi west region.

● Created long-term relationships with restaurant owners to consistently supply them with restaurant supplies,liasing with dispatch to deliver accurate orders.

● Demonstrated solution-based strategies to curb delayed order deliveries hence minimizing returns,enhancing team performance and increasing sales by over 30% within 2 months generating over 400k net revenue weekly.

● Actively analyzed Key Performance Indicator (KPI) data to identify shifting market trends and competitor activities so as to quickly adapt and stay competitive.

● Drove team to consistently exceed critical KPI’s and win the Best Selling Region Award 2022 by leading in sales,customer acquisition and retention.

● Introduced van sales strategy in Nairobi west region to boost revenue growth by 50% generating over 2.6 million net revenue.

● Shared and presented accurate and timely team sales reports highlighting each days achievements

RELIABLE FOODS & LOGISTICS

Sales Representative

● Accounted for all inventory and ordered new stock.

● Identified prospects' needs and developed appropriate responses along with information on fitting products and services.

● Created various sales techniques to develop relationships with customers and drive sales.

● Resolved customer concerns promptly to maintain satisfaction.

● Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.

● Achieved sales goals and service performance goals by cultivating and securing new customer relationships.

● Shared and presented weekly reports on growth and achievements made against set targets.

ACE MEDIA 

Sales Team Lead 

● Provided leadership and direction for brand ambassadors, supervising activities to drive productivity and efficiency.

● Recruited, trained and developed team members.

● Demonstrated sales strategies and customer service best practices to enhance team performance.

● Analyzed Key Performance Indicator (KPI) data to identify trends and achieve team goals.

● Compiled and shared regular reports on team performance and customer feedback.

INTERACTIVE COMMUNICATIONS

Sales Team Lead 

• Launched Housing Finance Group mobile banking app (HF whizz app) as the company transitioned from a real estate investment company to a bank.
• Managed and supervised a team of 25 sales champions in pitching to companies and small scale businesses in residential areas .The team was responsible for direct app downloads and product awareness.
• Built rapport with new and existing customers, boosting client retention rate by 60%.
• Closely monitored sales performance, reporting on metrics including conversion and churn rates to establish areas of improvement.
• Ensured ongoing success of sales and marketing campaigns through targeted evaluation and strategy updates.

Kenya Institute of Management

Diploma in business management