Sally Oburu

Dynamic Multimedia Communications Specialist with a strong foundation in broadcast journalism and hands-on expertise in digital strategy and end-to-end content production. Skilled at translating complex ideas into highly engaging multimedia content that drives audience engagement and social change. Passionate about leveraging digital platforms for advocacy and brand growth, with a proven ability to deliver high-impact multimedia campaigns across corporate, non-profit, and media landscapes.

Social Media Manager & Influencer Coordinator - JD Home Africa Apparel Limited - Nairobi, Kenya

(2026-03)

• Developed and executed a comprehensive plus-size campaign proposal for the launch of a new denim collection, focusing on body positivity and inclusivity.
• Spearheaded influencer outreach and coordination to amplify brand visibility and drive digital engagement for new apparel lines.
• Managed and coordinated both studio and outdoor visual shoots for all corporate social media pages.
• Managed end-to-end follow-up on influencer deliverables in accordance with binding contracts and performance KPIs.
• Served as a core brand team member, creatively directing campaigns under the guidance of the Brand Lead.

Social Media Manager - Radio Africa Group - Nairobi, Kenya

(2025-07 - 2025-09)

• Spearheaded the digital content pipeline for the prime-time Kiss Drive Show, capturing, editing, and distributing high-engagement live broadcast highlights across TikTok, X (Twitter), and Instagram.
• Executed rapid-response digital coverage during the African Nations Championship (CHAN 2024) Final, delivering real-time multimedia updates to capture trending sports conversations.
• Collaborated on the production of a high-visibility promotional campaign for The Hub Karen, crafting multimedia assets and strategic copy to boost ROI.
• Produced and curated on-the-ground visual content for the #ClassicFitKE activation at The Waterfront Karen, leveraging photography and videography to amplify brand footprint.

Head of Music Programming (Morning Show) - Shine FM (Daystar University) - Athi River, Kenya

(2024-01 - 2025-12)

• Directed the daily audio architecture and music logs for the morning broadcast, strategically aligning content with target demographic trends to maximize listener retention.
• Collaborated directly with on-air talent and technical producers to ensure seamless transitions and high-quality audio execution.

Bachelor of Arts - Communication (Electronic Media) - Daystar University (2023-01 - 2025-12)

Kenya Certificate of Secondary Education - KCSE - Maryhill Girls' High School (2018-01 - 2022-12)