Creative Lead
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Award-winning creative lead with over 10 years of experience. Highly experienced as a web user interface designer, creating digital brand campaigns, producing animation and TV spot scripts and storyboards, designing corporate branding and typesetting large publication designs.
My most recent experience running a creative department, as creative lead, resulted in increased revenue, market share and team cohesion for the digital agency. Here are reasons why you should hire me and also some summarised highlights of my professional experience:
Bachelor of Arts, Visual Communication Birmingham City University
Earned a distinction for the Digital & Social Media module through the analysis of the digital marketing mix for First Capital Connect- the UK’s top train operator, identifying weaknesses and strengths and also providing data-driven recommendations to strengthen their digital presence. Furthermore, identified key audiences whose interests they could exploit to create more engaging content.
Successfully completed a 20,000-word research thesis focused on consumer reviews, in particular, “which forms of consumer reviews between Video and Typed was more influential towards purchase intention when buying Smartphones in the UK“
Awarded best internal marcomms plan as part of a team that presented to a panel of Academics and OgilvyNeo during masters education. Personally presenting an effective gamification method towards improving global inter-agency synergy
Cosultation for the London Metropoliton Police: presented an IMC plan seeking to provide solutions to an issue for the London Metropolitan Police regarding the low identification of suspects through CCTV both internally and in the borough of Brent.
By conducting primary research secondary research we were able to gather key insights into the reasons for low identification. Internally we found that ‘Kudos’ was important to officers, hence a lack of recognition for the action. While in the borough, anonymity and a lack of loyalty among borough residents.
Using my prior experience in advertising communications and the knowledge acquired I was able to craft a message/theme entitled “its our borough”, for the external campaign to emphasise loyalty, and “tip your hat to a constable” campaign to emphasise ‘Kudos’ and also “you won’t see them coming” campaign emphasizing awareness to the issue. For the external campaign, I suggested utilizing Direct Mail in a way that safeguards anonymity while being cost-effective.
My recommendations were voted the most likely to be implemented because it able to address the core issue and as a result, I was personally addressed a letter of appreciation by the London Metropolitan Department.
