Founder at Counteruck (2023-01 – Present)
Counteruck is a media house I started to help brands, clubs, competitions and rugby businesses connect with the modern rugby audience through culturally relevant content, creator distribution and rugby community activation.
- Created and curated content that amassed 49M views across all Counteruck social media channels
- Grew Counteruck social channels from 0 to a cumulative 67K followers
- Accumulated 2.1m content interactions across all Counteruck social media channels
- Created engaging and innovative social media content across Instagram, TikTok, YouTube and LinkedIn
- Created a brand identity for all Counteruck social channels
- Developed an audience with an average age of 25
- Compiled analytics reports identifying key performance metrics, optimising campaigns for increased reach and visibility
- Worked with internal stakeholders to ensure alignment of brand messaging across all Counteruck digital channels, ensuring brand consistency
- Managed a team of 25 Counteruck staff, including on-screen talent, videographers, photographers, editors, writers and the commercial team across 8 different countries
- Created and managed the COUNTER/CULTURE Podcast on YouTube
- Developed partnerships with the biggest rights holders in rugby: England Rugby, Adidas Rugby, TNT Sports, Sky Sports, Six Nations, All Blacks, NFL UK, Top 14 English, World Rugby, Ten Toes, Two Circles, Stade Toulousain Rugby, Super Rugby, Rugby World Magazine, Chiefs Rugby, Canterbury of New Zealand, PWR, TEG Sport and URC.
Sales Agent at Aspira Kenya (2022-04 – 2022-11)
- Onboarded 75+ new clients onto the Aspira app and disbursed 900,000 Ksh worth of loans.
- Pre-screened and onboarded clients onto the Aspira app. Calculated clients' loan schedules according to their payment plans.
- Educated prospective and existing clients on how the credit system works in Kenya, and how they could use it to their advantage with Aspira Kenya.
- Sourced products ranging from electronics, household appliances and furniture for new and existing clients from various Aspira partner retailers.
- Sales Agent at various Aspira partner retail stores.
Sales Agent at Lipa Later LTD (2021-12 – 2022-04)
- Onboarded over 334 clients, disbursing 6.4 million Ksh in loans within three months.
- Sales Agent at Victoria Courts Furniture and Salute iWorld to boost Lipa Later partner sales.
- Sales Agent at various partner retail stores for the Lipa Later sub-brand LipaVismart.
Sales Intern at The African Advanced Level Telecommunications Institute (AFRALTI) (2021-02 – 2021-11)
I interned at AFRALTI for the IBM Open P Tech Program, which specialised in recruiting 50,000 youths in Kenya for an ICT program sponsored by IBM.
- I was a sales intern who specialised in the recruitment of students for the program and in organising market storms at institutions of higher learning.
Intern Gym Coach at Weightroom USA (2019-12 – 2020-12)
- As an intern coach, I assisted the head coach with classes when there was a large number of clients at the gym.
- I assisted professional athletes and student-athletes with their daily workouts.
- Helped create a social media following for the gym to help increase the number of individual clients and sports team clients the gym worked with.
- Sorted out clients' memberships and payment plans. Also took stock of equipment at the gym and helped make orders and set up new equipment.
Minis & Youth Assistant Coach at Doha Rugby Football Club (2018-09 – 2020-12)
- I helped the head coaches in running the youth teams. (under 5s to under 16s).
- Set up all the equipment for the session.
- Coordinated the session plan with the head coach.
- Always ensured the physical well-being of all the players
Rugby Player at Qatar Rugby Federation (2018-11 – 2020-12)
Rugby Player for the Qatar National Rugby Team
- U18s Boys Team
- U19s Boys Team
- Men's National Rugby Team
