Sarah Wangari

Performance-driven PPC Ads Manager with 5+ years of experience managing Google Ads accounts across eCommerce, local services, automotive, and manufacturing niches. Skilled in campaign setup, MCC account management, conversion tracking, budget management, and KPI reporting. Adept at using GA4, GTM, Looker Studio, and GoHighLevel to deliver measurable results. Proven track record managing $150K+ in monthly ad spend and optimizing campaigns to meet strict CPA goals.

Google Ads Manager at Iceberg Web Design (2025-10 – Present)

Managing Google Ads accounts for multiple agency clients across various industries.

• Manage $100,000+ in monthly Google Ads spend across 5+ agency clients in industries like flooring, manufacturing, roofing, remodeling etc
• Build and maintain campaign performance reports using tools like Looker Studio and Google Spreadsheets
• Create conversion tracking systems for form submissions and click to call through Google Tag Manager and Google Analytics 4 and validate setup through Google Tag Assistant
• Execute Google search campaigns to target brand, service, and competitor keywords including creating assets like callouts, sitelinks, and structured snippets to maintain click through rates of above 10% across the account
• Recommend budget shifts across campaigns and suggest new tests to run to improve overall performance
• Keep up with assigned tasks on TeamWork and collaborate with teammates via Slack and Zoom

PPC Ads Manager at IBX Digital (2023-01 – 2025-09)

Managed Google and Performance Max campaigns for multiple agency clients with significant monthly ad spend.

• Manage $150,000+ in monthly Google Ads spend across 15+ agency clients, maintaining 80–100% pacing and meeting CPA targets
• Build and maintain Looker Studio dashboards to track performance and present insights
• Configure GA4 and GTM tracking; troubleshoot via Google Tag Assistant with lead developer collaboration
• Execute bid adjustments, asset updates, and budget reallocations to meet ROAS goals
• Transitioned budgets from Search to Performance Max across multiple regions; paused underperforming asset groups, updated creatives, and enforced naming standards
• Managed campaigns across MCC accounts with naming consistency and structural compliance
• Manage tasks in GoHighLevel and ClickUp with fast turnaround and accuracy

PPC Ads Manager at Kaerae Marketing (2022-04 – 2022-12)

Managed day-to-day operations of Google and Meta Ads accounts across various verticals.

• Managed day-to-day operations of Google and Meta Ads accounts across various verticals
• Wrote high-converting ad copy and conducted keyword expansion/negative keyword audits
• Delivered weekly performance reports and implemented strategic campaign improvements
• Ensured campaign pacing stayed within budget using Looker Studio monitoring
• Followed client SOPs and documented campaign changes in ClickUp; flagged performance anomalies proactively

Digital Analytics Manager at Jslytics (2021-10 – 2022-03)

Managed Google Analytics and GTM accounts for SaaS and eCommerce clients.

• Managed Google Analytics and GTM accounts for six clients (SaaS and eCommerce)
• Created channel/content groupings and implemented custom event tracking via GTM
• Updated referral exclusions, developer hostnames, and URL parameters for clean data
• Delivered onboarding audit reports highlighting existing and missing event tracking

B.Sc. in Financial Engineering – Jomo Kenyatta University of Agriculture & Technology (2015-09 – 2019-04)