Sharon Mumbi

Digital growth and lead generation specialist with 6 years of experience building demand-creation engines, paid acquisition campaigns, and conversion funnels that deliver measurable business outcomes. Proven across consumer goods, fintech, and B2B SaaS, managing multi-channel campaigns across Meta, Google, and LinkedIn, and running marketing automation that converts interest into revenue. In 2024, led the multi-channel launch of a CMA-regulated Money Market Fund that generated KES 4.1M in AUM, 3,135 deposit transactions, and KES 5.99M in earned media value.

Separately, drove a video-led paid acquisition pivot that scaled monthly sign-ups 4x in 90 days and cut cost-per-install by 48%. Comfortable owning multiple brand campaigns simultaneously, from strategy through to weekly execution, reporting, and optimisation.

Marketing Manager at Sio Valley Technologies Limited (2024-11 – 2025-11)

Agritech | Consumer Product Launch

• Built brand identity, GTM strategy, and all go-to-market collateral from scratch for a first-of-kind consumer agricultural product entering the Kenyan and Ugandan retail markets.
• Generated KES 1M+ in revenue from a single client through targeted customer engagement and direct business development.
• Designed and executed BTL activations in Uganda; led direct field sales and customer validation across Nairobi and Machakos, creating measurable demand in new territories.
• Managed cross-functional campaign delivery: aligned messaging, timelines, and creative execution across internal teams and external partners to hit launch milestones.
• Produced all creative assets and marketing communications independently, from brand guidelines to activation materials, with zero agency dependency.

Marketing Executive at Ndovu Wealth Limited (2023-02 – 2024-11)

Fintech | Consumer App | Paid Acquisition & Demand Generation

• Led a full multi-channel product launch that generated KES 4.1M in AUM, 3,135 deposit transactions (+276%), and KES 5.99M in earned PR value from 18 media placements by redirecting a KES 300K traditional budget into attributable paid digital and PR.
• Drove a deliberate pivot to video-led paid acquisition that scaled monthly user acquisition from under 2,000 to over 8,000 (+4x) in 90 days, cutting cost-per-install by 48% (KES 76.88 to KES 39.62).
• Achieved 71% install-to-sign-up conversion through structured funnel experimentation using Adjust attribution and iterative A/B testing on creative, audience segments, and landing pages.
• Built and managed email and push notification automation in Customer.io: event-triggered onboarding sequences, active/inactive segmentation, opt-in topic workflows, and product launch notification banks.
• Managed paid campaigns across Meta Ads, Google Ads, and YouTube simultaneously; produced 2 to 4 short-form video assets per week in-house, sustaining fresh creative across a 4-month sprint.
• Coordinated 13,000+ new user acquisitions through cross-channel campaigns across Meta, LinkedIn, email, and webinars in 2023.
• Designed a full webinar demand funnel with automated registration, reminder, and post-event sales nurture workflows using Zapier, HighLevel, Zoho, and Customer.io.

Digital Marketing Associate at Glue Up (2021-01 – 2023-05)

B2B SaaS | Global Demand Generation

• Generated 500+ qualified sales leads annually through targeted email campaigns across Kenya, North America, and Europe, achieving a 6% close rate and $20K+ in directly attributed revenue in 2022.
• Built a complete webinar demand funnel from invite through to post-event SQL handoff in HubSpot, boosting event registrations by 50%.
• Managed HubSpot Marketing Hub: lead tracking, pipeline stage automation, nurturing sequences, and attribution reporting aligned to SDR-led demand generation targets.
• Sustained 30 to 50 qualified leads per week with 10%+ open rates, 15%+ click-to-open rates, and 2%+ CTR through audience segmentation by region, organisation size, and funnel stage.
• Grew LinkedIn following by 2,000+ and drove 185 social conversions through a mix of paid and organic content campaigns.

Digital Marketing Executive & Account Manager at Message Labs Africa Ltd (2019-07 – 2022-07)

Cloud Services | SME Market | SEO, PPC & CRM

• Increased website traffic by 20% and reduced bounce rates by 50% through SEO audits, on-page optimisation, and PPC campaign restructuring on Google Ads.
• Contributed 20% of the company's SQL pipeline through account-based marketing campaigns targeting cloud services prospects.
• Boosted upsell and cross-sell revenue by 28% (KES 150K annually) and reduced churn from 12% to 6% through structured CRM management and proactive account engagement.
• Led a full company rebrand from Message Labs Africa to Pepea: new logo, sub-logos, website revamp, and complete marketing collateral suite.

Bachelor of Entrepreneurship and Enterprise Management in Entrepreneurship and Enterprise Management – Chuka University (2015 – 2019)