Sidney Chuchu

Senior Data Scientist | Smart Data Analytic Inc | Built M.L models increased 20% customer retention and acquisition | M.L models automate processes reduced manual effort by 30% increased accuracy.

My passion for data science extends beyond my professional life. I am committed to staying at the forefront of the field, continuously learning, and embracing new challenges. I believe that data has the power to transform businesses and society for the better, and I am excited to be part of this journey.

• Develop predictive models to optimize marketing campaigns, resulting in a 20% increase in customer acquisition and retention.
• Collaborated with cross-functional teams to identify key business problems and formulate data-driven solutions.
• Designed and implemented statistical experiments to test hypotheses and drive data-based decision-making.
• Conducted exploratory data analysis to identify patterns, trends, and anomalies, leading to process improvements and cost savings.
• Built machine learning models to automate processes, reducing manual effort by 30% and improving accuracy.
• Deployed natural language processing models to analyse customer feedback and extract meaningful insights for product improvement.
• Presented findings and recommendations to executives and non-technical stakeholders in a clear and concise manner.
• Stay up to date with the latest industry trends and advancements in data science through continuous learning and professional development.
• Provided the management with a dashboard that searched across multiple transactional data sources to see information relevant to the client.
• Managed the entire ETL process, involving the access, manipulation, analysis, interpretation, and presentation of information from both internal and secondary data sources to customers in source area.
• Promoted the company’s existing brands and introducing products to the market.
• Maintained relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Converted complex data from multiple sources into meaningful and easy-to-understand formats for various stakeholders.
• Managed end-to-end complex data migration, conversion, and data modeling (using Alteryx, SQL), and created a visualization using tableau to develop high-quality dashboards.
• Maintained Traceability Matrix for the current business processes and proposed changes.
• Experience in generating presentable tables and graphs in R for meetings and reports
• Experience in collecting data via APIs or web scraping is a plus

Mount Kenya University 2020