Similaw Maganda

Performance-oriented Sales Leader who creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

SALES AND MARKETING MANAGER 01/2020 to Current

NEWLINE LTD, NAIROBI

• Manage sales promotions and marketing strategies on major social media sites.
• Analyze sales and marketing data for improved strategies.
• Direct sales support staff in administrative tasks to help sales reps close deals.
• Implement, execute and strategically expand business channel partnerships and program initiatives.
• Develop sales strategy based on research of consumer buying trends and market conditions.
• Perform competitive analysis and adjust sales and marketing strategies accordingly.
• Cultivate and maintain strategic alliances with key partners and vendors.
• Forecast sales and establish processes to achieve sales objectives and related metrics.
• Evaluate costs against expected market price points and set structures to achieve profit targets.
• Built relationships with customers and community to establish long-term business growth.
• Achieve sales goals and service targets by cultivating and securing new customer relationships.
• Coach and promot high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Manage accounts to retain existing relationships and grow share of business.
• Demonstrate products to show potential customers benefits and advantages and encourage purchases.
• Organize promotional events and interacted with community to increase sales volume.
• Engage in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Exceed sales quotas and increased profitability through effective sales strategy and business planning.
• Resolve problems with high-profile customers to maintain relationships and increase return customer base.
• Communicate product quality and market comparisons by creating sales presentations.
• Recruit, interview and hire employees and implement mentoring program to promote positive feedback and engagement.
• Increase sales volume and expand product line to new retailers.
• Liaise with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Align company goals with customer outcomes and increase satisfaction by automating contact management systems.
• Compile and analyze data to determine approaches to improve sales and performance.
• Maintain financial controls, plan business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Increase profit margins by effectively controlling budget and overhead and optimizing product turns.

NEWLINE LTD, NAIROBI

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
• Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Established and maintained positive relationships with vendors to determine product availability and quality.
• Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
• Analyzed past sales data and team performance to develop realistic sales goals.
• Utilized internal lead referral tools to solicit new business opportunities and contacts.
• Created and implemented successful sales campaigns to drive leads and increase sales.
• Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
• Listened to customer needs and desires to identify and recommend optimal products.
• Engaged in friendly conversation with customer to better uncover individual needs.
• Answered customer questions about products and services, helped locate merchandise, and promoted key items.
• Stocked merchandise, clearly labeling items, and arranging according to size or color.
• Recommended complementary purchases to customers, increasing revenue.
• Prioritized helping customers over completing other routine tasks in store.
• Developed strong rapport with customers and created positive impression of business.
• Built customer loyalty and retention by delivering excellent shopping experiences.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
• Conducted product demonstrations to highlight features and redirect objections to positive aspects.

MARANGU LUXURY SHUTTLES LTD, NAIROBI

• Scheduled and confirmed appointments for clients, customers or supervisors.
• Greeted visitors or callers and handled inquiries or directed to appropriate persons.
• Set up and managed paper or electronic filing systems, recorded information, updated paperwork and maintained documents.
• Advised customers of products and services
• Created, maintained and entered information into databases.
• Managed customer service inquiries and pinpointed and implemented proper path to resolution.
• Managed filing system, entered data and completed other clerical tasks.
• Managed phone and email correspondence and handled incoming and outgoing mail.
• Assisted coworkers and staff members with special tasks on daily basis.
• Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
• Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
• Completed forms, reports, logs and records to quickly handle all documentation for human resources.
• Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
• Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.

KENYATTA UNIVERSITY, NAIROBI

Bachelor of Science, ECONOMICS AND FINANCE, 12/2019

KCA UNIVERSITY, NAIROBI

Associate of Arts, CPA, Expected in 12/2024

KERICHO HIGH SCHOOL, KERICHO

High School Diploma, 12/2014