Sosneth Muyoma

Results-driven Agronomist & Agribusiness Specialist with 15+ years of experience in crop production, agricultural commodities marketing, and farmer extension services across Kenya. Skilled in market development, input distribution, farmer training, and project management, with a strong record of linking farmers to profitable markets, improving productivity, and driving business growth for agro-companies. Experienced in building partnerships with cooperatives, NGOs, and government agencies to promote sustainable agriculture and inclusive value chains.

Adept at market intelligence, key account management, and promoting climate-smart farming practices that enhance both farmer incomes and company market share.

Area Sales Agronomist at Transglobal Distributors Ltd (2016-06 – Present)

• Increased agricultural input sales and collections by strengthening distribution networks with agro-dealers, farmer cooperatives, and commercial farms.
• Led key account management for strategic clients, ensuring loyalty and repeat business.
• Conducted over 300 farmer trainings, exhibitions, and trade fairs, promoting inputs and boosting farmer adoption of improved technologies.
• Supported commodity value chains (maize, wheat, horticulture) by linking farmers to reliable markets and quality inputs.
• Performed market intelligence, competitor analysis, and demand forecasting, enabling data-driven sales strategies.
• Opened new market territories and built long-term customer relationships, expanding company market presence.

Project Officer at COMESA-PAFID (2013-03 – 2015-12)

• Coordinated conservation agriculture (CA) adoption programs reaching over 5,000 farmers, leading to improved soil fertility and yields.
• Supervised farmer producer organizations (FPOs) to enhance their capacity in aggregation, collective marketing, and value addition.
• Facilitated farmer-market linkages, ensuring producer groups accessed input suppliers and commodity buyers.
• Trained extension staff, lead farmers, and youth groups on sustainable practices and agribusiness development.

Field Officer at Mumias Sugar Company (2012-06 – 2013-03)

• Trained farmers on cane husbandry practices including fertilizer use, weed control, and seed cane management.
• Oversaw cane nursery establishment and monitored crop development to ensure consistent raw material supply.
• Resolved farmer disputes on payments and implemented chemical weed control methods for efficiency.
• Contributed to improving outgrower productivity and cane supply chain efficiency.

Area Sales Manager (Western Region) at Dipchem East Africa Ltd (2012-01 – 2012-11)

• Introduced and promoted new agro-inputs to smallholder and commercial farmers through demos and trainings.
• Expanded market penetration in Western Kenya, increasing dealer networks and product uptake.
• Strengthened credit management and debt collection, ensuring business sustainability.

Sales Agronomist at Farmchem Ltd / Farmchem Seed Links Ltd (2009-03 – 2011-12)

• Promoted Pioneer hybrid seeds through demos, field days, and farmer training, increasing adoption rates.
• Managed government seed tenders (NAAIP program) ensuring timely delivery and farmer satisfaction.
• Supported greenhouse farming initiatives, advising farmers on horticultural crop management.
• Provided technical support on pest and disease control, enhancing farmer yields and company credibility.

Company Agronomist at Sunmango Ltd & Sunny Processor Ltd (2007-06 – 2009-02)

• Coordinated mango outgrower programs, training farmers on Good Agricultural Practices (GAP).
• Supported commodity sourcing and logistics for mango and jatropha value chains.
• Oversaw orchard management, pest control, and input requisition, ensuring consistent raw material supply to processors.
• Facilitated market-oriented training, linking farmers to processing plants and export markets.

Bachelor of Science in Horticulture – Jomo Kenyatta University of Agriculture and Technology (JKUAT) (2003 – 2007)

– Nakuru West Secondary School (1997 – 2001)