Stacy Ochuka

A highly accomplished and commercially driven Marketing, Business Development, and Key Account Management professional with over six years of progressive experience delivering business growth, brand development, customer acquisition, and strategic account management across FMCG, EdTech, SaaS, and B2B industries. Demonstrated success in developing and executing integrated marketing strategies, driving digital transformation, generating qualified leads, expanding market share, and building long-term client relationships that accelerate revenue growth. Proven expertise in digital marketing, brand management, business development, account management, commercial negotiations, and customer experience, with a strong track record of exceeding sales targets, improving campaign ROI, and leading cross-functional initiatives that deliver measurable business outcomes.

Adept at leveraging market intelligence, data analytics, and customer insights to develop innovative marketing and commercial strategies that strengthen brand positioning and support sustainable organizational growth.

Marketing Lead at Comligo Spanish (2023-03 – Present)

Drive global marketing strategy, brand positioning, digital growth, and lead generation initiatives to increase student enrollment, strengthen brand awareness, and accelerate business growth.

• Increased student enrollments by developing and executing integrated digital marketing campaigns across social media, email, search, and paid advertising platforms.
• Grew website traffic and improved conversion rates through SEO optimization, content marketing, and user experience enhancements.
• Expanded the organization's social media community, increasing brand visibility, audience engagement, and lead generation.
• Improved marketing campaign ROI through data-driven campaign optimization, audience segmentation, and performance analytics.
• Generated qualified sales leads by implementing targeted lead generation and nurturing strategies across multiple digital channels.
• Developed and executed brand positioning initiatives that strengthened market presence and increased customer awareness in international markets.
• Collaborated with sales, academic, and leadership teams to align marketing initiatives with business objectives and improve lead-to-enrollment conversion.
• Managed marketing budgets and vendor relationships while optimizing campaign costs and maintaining high-quality lead acquisition.
• Leveraged market research, customer insights, and competitor analysis to identify growth opportunities and inform strategic marketing decisions.
• Prepared executive marketing performance reports and dashboards, providing actionable insights to support strategic planning and continuous improvement.

Lead Account Manager at Silverstain Limited (2022-06 – 2023-03)

Led strategic account management and business development initiatives by strengthening client relationships, driving revenue growth, expanding key accounts, and delivering tailored solutions that enhanced customer satisfaction and business performance.

• Drove revenue growth through strategic account planning, customer retention initiatives, and business development activities.
• Expanded the client portfolio by acquiring new corporate accounts and strengthening the company's market presence.
• Built long-term relationships with key decision-makers to enhance customer retention and satisfaction.
• Identified cross-selling and upselling opportunities that increased account value and strengthened customer relationships.
• Negotiated commercial contracts and service agreements that improved account profitability and reinforced strategic partnerships.
• Resolved customer concerns proactively, ensuring timely service delivery and an exceptional client experience.
• Collaborated with operations, finance, and customer service teams to improve project execution and service delivery.
• Leveraged customer insights, market trends, and competitor analysis to identify new business opportunities and support market expansion.
• Conducted regular business reviews to strengthen client relationships and encourage account renewals.
• Prepared sales forecasts, pipeline reports, and account performance reviews to support commercial planning and decision-making.

Business Development Specialist at Fuzu Limited (2021-07 – 2022-05)

Drove business growth by identifying new market opportunities, acquiring strategic clients, developing partnerships, and promoting digital recruitment solutions that increased revenue and customer engagement.

• Drove business growth by identifying new market opportunities, acquiring strategic clients, and developing long-term partnerships.
• Expanded the client portfolio through proactive prospecting and consultative selling.
• Developed tailored recruitment and employer branding solutions that addressed clients' talent acquisition needs.
• Built strong customer relationships through effective account management and consistent service delivery.
• Promoted platform adoption through product demonstrations, employer onboarding, and client training.
• Negotiated commercial agreements that strengthened strategic partnerships and increased contract value.
• Collaborated with marketing and product teams to execute lead generation campaigns and improve conversion rates.
• Leveraged market research, customer feedback, and competitive intelligence to identify emerging business opportunities.
• Maintained accurate CRM records while preparing reliable sales forecasts and business development reports.
• Represented the organization at industry forums, career fairs, and networking events to strengthen brand visibility and generate new business opportunities.

Business Development Associate at Fuzu Limited (2021-02 – 2021-06)

Drive customer acquisition, lead generation, pipeline development, and client retention by identifying business opportunities, engaging prospective customers, delivering solution-based sales approaches, and supporting long-term customer success initiatives.

• Executed outbound prospecting campaigns to strengthen the sales pipeline and support customer acquisition.
• Expanded business opportunities through strategic prospecting, relationship building, and consultative sales engagements.
• Maintained accurate CRM records to support reliable sales forecasting and pipeline visibility.
• Implemented lead assignment processes that improved operational efficiency between sales and account management teams.
• Conducted market intelligence and competitor analysis to support business development and customer acquisition strategies.
• Applied consultative selling and objection-handling techniques to improve sales conversion.
• Introduced lead scoring methodologies that enhanced lead qualification and opportunity prioritization.
• Managed client onboarding and relationship-building initiatives that strengthened customer retention and reduced early-stage churn.

Brand Management Trainee at Nestlé Kenya Limited (2020-01 – 2021-01)

Supported brand development, product marketing, commercial execution, and stakeholder engagement initiatives to drive product growth, strengthen market presence, and enhance brand performance across multiple product portfolios.

• Supported product launches that accelerated market penetration and business growth.
• Executed trade marketing activations that strengthened brand visibility and customer engagement.
• Developed healthcare-focused marketing campaigns in collaboration with medical representatives to increase product awareness.
• Managed procurement activities through SAP, ensuring uninterrupted availability of marketing and packaging materials.
• Redesigned product packaging to enhance shelf appeal, strengthen brand positioning, and improve commercial performance.

Marketing Executive at Villa Care (2019-06 – 2020-01)

Administrative Assistant at ICX Kenya (2018-07 – 2018-02)

Sales Trainee at Beautyclick (2018-01 – 2018-04)

Intern (Sales and Marketing) at Superior Hotels (2016-06 – 2016-09)

Associate of Arts in Digital Marketing – Udemy

Bachelor of Commerce in Marketing – Kenyatta University (2018)

International Computer Driving License – Vision Institute of Professionals (2015)