Marketing Lead at Comligo Spanish (2023-03 – Present)
Drive global marketing strategy, brand positioning, digital growth, and lead generation initiatives to increase student enrollment, strengthen brand awareness, and accelerate business growth.
- Increased student enrollments by developing and executing integrated digital marketing campaigns across social media, email, search, and paid advertising platforms.
- Grew website traffic and improved conversion rates through SEO optimization, content marketing, and user experience enhancements.
- Expanded the organization's social media community, increasing brand visibility, audience engagement, and lead generation.
- Improved marketing campaign ROI through data-driven campaign optimization, audience segmentation, and performance analytics.
- Generated qualified sales leads by implementing targeted lead generation and nurturing strategies across multiple digital channels.
- Developed and executed brand positioning initiatives that strengthened market presence and increased customer awareness in international markets.
- Collaborated with sales, academic, and leadership teams to align marketing initiatives with business objectives and improve lead-to-enrollment conversion.
- Managed marketing budgets and vendor relationships while optimizing campaign costs and maintaining high-quality lead acquisition.
- Leveraged market research, customer insights, and competitor analysis to identify growth opportunities and inform strategic marketing decisions.
- Prepared executive marketing performance reports and dashboards, providing actionable insights to support strategic planning and continuous improvement.
Lead Account Manager at Silverstain Limited (2022-06 – 2023-03)
Led strategic account management and business development initiatives by strengthening client relationships, driving revenue growth, expanding key accounts, and delivering tailored solutions that enhanced customer satisfaction and business performance.
- Drove revenue growth through strategic account planning, customer retention initiatives, and business development activities.
- Expanded the client portfolio by acquiring new corporate accounts and strengthening the company's market presence.
- Built long-term relationships with key decision-makers to enhance customer retention and satisfaction.
- Identified cross-selling and upselling opportunities that increased account value and strengthened customer relationships.
- Negotiated commercial contracts and service agreements that improved account profitability and reinforced strategic partnerships.
- Resolved customer concerns proactively, ensuring timely service delivery and an exceptional client experience.
- Collaborated with operations, finance, and customer service teams to improve project execution and service delivery.
- Leveraged customer insights, market trends, and competitor analysis to identify new business opportunities and support market expansion.
- Conducted regular business reviews to strengthen client relationships and encourage account renewals.
- Prepared sales forecasts, pipeline reports, and account performance reviews to support commercial planning and decision-making.
Business Development Specialist at Fuzu Limited (2021-07 – 2022-05)
Drove business growth by identifying new market opportunities, acquiring strategic clients, developing partnerships, and promoting digital recruitment solutions that increased revenue and customer engagement.
- Drove business growth by identifying new market opportunities, acquiring strategic clients, and developing long-term partnerships.
- Expanded the client portfolio through proactive prospecting and consultative selling.
- Developed tailored recruitment and employer branding solutions that addressed clients' talent acquisition needs.
- Built strong customer relationships through effective account management and consistent service delivery.
- Promoted platform adoption through product demonstrations, employer onboarding, and client training.
- Negotiated commercial agreements that strengthened strategic partnerships and increased contract value.
- Collaborated with marketing and product teams to execute lead generation campaigns and improve conversion rates.
- Leveraged market research, customer feedback, and competitive intelligence to identify emerging business opportunities.
- Maintained accurate CRM records while preparing reliable sales forecasts and business development reports.
- Represented the organization at industry forums, career fairs, and networking events to strengthen brand visibility and generate new business opportunities.
Business Development Associate at Fuzu Limited (2021-02 – 2021-06)
Drive customer acquisition, lead generation, pipeline development, and client retention by identifying business opportunities, engaging prospective customers, delivering solution-based sales approaches, and supporting long-term customer success initiatives.
- Executed outbound prospecting campaigns to strengthen the sales pipeline and support customer acquisition.
- Expanded business opportunities through strategic prospecting, relationship building, and consultative sales engagements.
- Maintained accurate CRM records to support reliable sales forecasting and pipeline visibility.
- Implemented lead assignment processes that improved operational efficiency between sales and account management teams.
- Conducted market intelligence and competitor analysis to support business development and customer acquisition strategies.
- Applied consultative selling and objection-handling techniques to improve sales conversion.
- Introduced lead scoring methodologies that enhanced lead qualification and opportunity prioritization.
- Managed client onboarding and relationship-building initiatives that strengthened customer retention and reduced early-stage churn.
Brand Management Trainee at Nestlé Kenya Limited (2020-01 – 2021-01)
Supported brand development, product marketing, commercial execution, and stakeholder engagement initiatives to drive product growth, strengthen market presence, and enhance brand performance across multiple product portfolios.
- Supported product launches that accelerated market penetration and business growth.
- Executed trade marketing activations that strengthened brand visibility and customer engagement.
- Developed healthcare-focused marketing campaigns in collaboration with medical representatives to increase product awareness.
- Managed procurement activities through SAP, ensuring uninterrupted availability of marketing and packaging materials.
- Redesigned product packaging to enhance shelf appeal, strengthen brand positioning, and improve commercial performance.
Marketing Executive at Villa Care (2019-06 – 2020-01)
Administrative Assistant at ICX Kenya (2018-07 – 2018-02)
Sales Trainee at Beautyclick (2018-01 – 2018-04)
Intern (Sales and Marketing) at Superior Hotels (2016-06 – 2016-09)
