Thomas Mburu

May 2018 – April 2020 Lake Bogoria Spa Resort – Sales & Marketing Executive

Duties: -

Develop, present and implement the annual marketing plans and revenue generation budgets in line with the company’s objectives.
Come up with effective marketing strategies and execute them to completion.
Undertake new business development activities to produce results that meet or exceed the agreed business targets.
Manage relationships with existing and potential clients in order to build and maintain strong & and lasting relationships with clients.
Carry-out market benchmarking activities to identify competitor product pricing, product offering and other relevant market intelligence in order to review & ensure company products meet consumer expectations.
Administer the booking engines to ensure regular information updates & posting of promotions and/or offers information.
Ensure hotel meets/exceeds budgeted goals.
Protect the organization’s value by keeping information confidential.
Manage the social media platforms including Facebook, twitter, Instagram and linked-in and respond to potential clients’ inquiries.
Organize & participate in corporate events including cocktails & marketing journeys to market the company’s products and promote company awareness.
Develop marketing and promotional materials including production of brochures, pens, writing pads, and bottled water among others in order to project the desired image of the company.
Any other relevant work that may be assigned to the job holder from time to time.

October 2015 – May 2016 Tiedemann Globe – Market Representative, East Africa (Contract)

Duties: -

Creating awareness of the existence of the company and its products to the market.
Gathering market intelligence to avail information to the management useful for decision making and planning for the future.
Expanding the market share for the company’s products by getting new customers and making them business partners.
Frequently visiting the existing and the prospective customer to find out their feedback concerning our products in the East African Region.
Getting orders from customers and executing sales.
Doing frequent follow ups on customers and giving them feedback that they need for their daily business activities such as order completion time, shipping and delivery of documents.
Maintaining an up-to-date database of marketing activities such as customer’s records, daily activity reports and follow-up updates.

March – October 2014 Highland State College – Marketing Officer

Duties: -

Presenting and selling services to current and potential clients
Developing and implementing marketing strategies to retain and attract new students.
Following up new leads and referrals resulting from field activity
Developing and maintaining sales materials as well as updating students database
Communicating to management team on new client requirements, timelines, and expected deliverables
Creating a comprehensive social media strategy geared towards increased company visibility, membership and traffic as well as implementing and managing social media communication to attract new clients

Jan 2013 – March 2013 Platinum Credit Ltd – Sales & Marketing Executive

Duties:-

Direct sale of loans to civil servants, Government Agencies (Parastatals) and approved private employers necessary.
Generate the required sales volume monthly.
Present and sell company products and services to current and potential clients.
Establish and maintain sound business relationships current and potential clients.
Accurate preparation of the required paperwork.
Identify and resolve client concerns through internal processes.
Follow up on new leads and referrals resulting from field activity
Keeps all stakeholders appraised of special developments or feedback gathered through field activity
Participates in company promotion activities

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