Tony Githinji

Results-driven FMCG Merchandiser with over 4 years of experience in modern trade, general trade, and HORECA channels. Proven track record in improving product visibility, reducing stock-outs, and supporting sales growth across retail outlets. Skilled in stock management, ERP systems, Microsoft Office packages, and territory coverage.

Strong customer relationship builder with hands-on experience in competitive FMCG environments. Seeking to contribute to your company by enhancing brand visibility and driving outlet performance.

Sales Merchandiser at Mia Wines & Spirits International (2026-03 – 2026-04)

• Managed merchandising operations across 30+ retail outlets.
• Increased product sales by 15% through effective merchandising strategies, customer engagement, and proper stock management.
• Monitored stock levels and ensured timely replenishment of products.
• Prepared sales and stock reports for management review.
• Ensured products are correctly priced and labeled.

Field Merchandiser at Sierra Premium Breweries (2024-08 – 2026-01)

• Managed 50+ retail and HORECA outlets across Nairobi ensuring optimal product visibility and availability.
• Implemented FIFO method to minimize product expiry and wastage.
• Reduced stock-out incidents by 30% through proactive stock monitoring and coordination with distributors.
• Increased outlet sales volume by 15–20% through improved shelf positioning and promotion execution.
• Maintained accurate sales and stock records using ERP systems and Microsoft Excel.
• Conducted competitor analysis and submitted structured daily and weekly performance reports.
• Strengthened relationships with store managers and outlet owners to support repeat ordering.

Sales Merchandiser at Shelf Masters Limited (2022-04 – 2024-03)

• Managed merchandising operations across 15+ supermarket outlets.
• Improved shelf compliance and brand visibility by 25%.
• Ensured proper product rotation and stock replenishment.
• Supported promotional activations and product launches in retail stores.
• Monitored stock levels and coordinated timely restocking to prevent stock-outs.
• Utilized Microsoft Excel and internal sales systems for reporting and tracking performance.
• Maintained strong customer service standards with retail partners.

Kenya Certificate of Secondary Education – Mt. Zion High School (2020)