Tracy Kimathi

Strategic Communications, Content Development and Digital Communications Specialist experienced in internal and external communications, brand visibility and audience growth. Skilled in developing communication strategies, translating technical information into compelling stories and knowledge products, producing customer-facing content aligned with branding standards and managing digital communications across multiple platforms.

Product, Growth & Brand Copywriter at Avenews Kenya (2026-01 – Present)

• Developed successful on-ground and digital marketing campaigns that positioned Avenews as a trusted Agri-financing partner, promoting tailored financing solutions for Agribusinesses.
• Enhanced organizational branding by developing marketing collateral, advertising content, newsletters and blog articles while maintaining consistent brand voice and messaging.
• Coordinated public relations and media teams to strengthen brand positioning and establish Avenews as a leading Agri-finance partner through integrated brand campaigns nationwide.
• Increased customer awareness and engagement by creating SMS, WhatsApp, chatbot and automated communication content that supported effective stakeholder communication and outreach.

Mid Senior Copywriter at Dentsu Aegis Network (2023-03 – 2025-08)

• Enhanced brand visibility by translating complex concepts into compelling narratives that increased audience connection and content sharing.
• Maintained consistent brand messaging by managing multiple campaigns simultaneously while ensuring quality, accuracy and timely delivery.
• Improved team performance by mentoring junior writers, providing content guidance and supporting the delivery of high-quality communications.
• Contributed to award-winning campaigns like the Hewa Safi breathing billboard by collaborating with cross-functional teams to develop creative concepts, marketing content and brand storytelling initiatives.

Community Manager and Copywriter at Dragonfly East Africa (2020-01 – 2023-03)

• Optimized campaign effectiveness by conducting market research and trend analysis that informed content strategies and audience targeting decisions.
• Elevated brand visibility by collaborating with design and project teams to deliver integrated marketing campaigns across multiple communication channels.
• Advanced stakeholder engagement by producing audience-focused content that supported marketing objectives, brand positioning and customer outreach.
• Maximized marketing performance by monitoring social media analytics, evaluating campaign results and refining communication strategies based on audience insights.

Public Policy Intern at Brand Strategy and Design Group (2019-04 – 2019-12)

• Expanded media coverage and audience reach by supporting the development and execution of public relations campaigns aligned with client communication objectives.
• Generated insights for policy and communications initiatives by conducting media monitoring and preparing reports that supported data-driven decision-making.
• Informed strategic messaging by researching public policy trends and translating findings into communication recommendations for senior advisors.
• Improved access to policy information by organizing and maintaining electronic filing systems that reduced document retrieval time and enhanced knowledge management.

Master of Arts in Monitoring and Evaluation – Daystar University

Bachelor of Arts in Public Policy and Administration – Kenyatta University (2019)