Valenta Shanon

Google Ads Specialist with hands-on experience managing e-commerce and Shopping campaigns end-to-end, account structure, product feed and conversion tracking, bid/budget optimization, and performance reporting.

Google

Skillshop certified across Search Advertising, AI-Powered Shopping Ads, Conversion Optimization, and Google Analytics. Track record of measurably improving conversion volume and cost efficiency for online stores through data-driven campaign management. Comfortable working asynchronously across time zones with distributed teams.

Google Ads Specialist & Lead Strategist at The Vale Co. (2025-01 – Present)

Google Ads agency delivering call- and conversion-driven campaigns for service and e-commerce businesses.

• E-commerce / Shopify (Home Improvement retailer): Restructured Shopping campaigns and fixed conversion tracking, increasing monthly conversions by 133% (73 to 170) while reducing cost per acquisition by 21%.
• Managed full-funnel reporting using GA4 and Google Ads conversion data, translating performance metrics (CTR, CPC, CPA, ROAS) into client-facing insights and optimization recommendations.
• Rebuilt a service-business account from zero conversion tracking to consistent, trackable results: average CPC reduced from $0.85 to $0.37, CTR improved from 3.01% to 7.41%, while cutting budget by 84%.
• Ran systematic A/B testing across ad copy and account structure, using negative keyword architecture and Quality Score improvements to reduce wasted spend.
• Delivered monthly performance reporting packages summarizing spend, conversions, CPA, and ROAS trends for stakeholders.

Digital Marketing Consultant at Fourtech Global Solutions (2023-05 – 2024-12)

• Supported paid media planning and digital marketing execution across client accounts.
• Contributed to campaign monitoring, reporting, and optimization workflows.

Diploma in Information Communication Technology – Kenya Technical Trainers College (2025)