Business Sourcing Executive at China National Aero-technology International Engineering Corporation (2025-01 – Present)
Responsible for supplier identification, evaluation, contract negotiation, and cost optimization
- Identification and Evaluation of Suppliers
- Contract Negotiation
- Cost Optimization
Area Sales Manager at Top Image Limited (Client: MultiChoice Kenya) (2022-01 – Present)
Led market expansion and sales growth for DSTV, GOTV, and Showmax products
- Spearheaded market expansion into new territories, developing and executing strategic action plans that exceeded monthly sales targets by 50% and significantly increased market presence for DSTV, GOTV, and Showmax
- Built and led a high-performing sales network by recruiting, training, and managing a team of dealers and direct sales staff, establishing a robust and sustainable sales pipeline
- Strengthened key account relationships through efficient stock management and proactive support, leading to a high dealer satisfaction rate and long-term partnership stability
- Drove performance through data analysis by implementing daily tracking systems and executing targeted recovery actions to address gaps and accelerate sales growth
Sales and Distribution Manager (Rift Valley Region) at M'Big Limited (BAT Distributor) (2019-01 – 2021-12)
Managed regional sales strategy, key accounts, and distribution operations for BAT products
- Directed regional sales strategy and managed key accounts, developing route coverage and replenishment plans that optimized distribution and consistently achieved sales targets
- Orchestrated key account management, ensuring strict adherence to trade terms, efficient order delivery, and swift resolution of customer complaints, which strengthened core business relationships and reduced churn
- Provided strategic market intelligence by tracking sales performance and marketing spend, delivering weekly variance reports and advising senior management on competitor activities and market shifts
- Optimized resource allocation by managing territory budgets effectively, ensuring the efficient use of trade marketing assets to maximize ROI
Business Developer and Retail Supervisor (Lubricants) at MOGAS Kenya Limited (2017-01 – 2018-12)
Pioneered new business development for lubricants division with market research and client acquisition
- Pioneered new business development for the lubricants division, identifying and acquiring new clients, which resulted in a 60% increase in sales volume
- Leveraged market research for strategic gain by analyzing the performance of Sentry 4T against competitors, producing detailed reports that directly informed and refined business development strategy
- Enhanced client retention and account growth by proactively responding to client needs and ensuring exceptional service delivery for existing accounts
Freelance Research Assistant and Copywriter at Self-employed (2018-01 – Present)
Conducted market research and authored business documents for diverse clients
- Delivered actionable market intelligence for diverse clients by conducting comprehensive field and online research utilizing surveys, interviews, and focus group discussions
- Transformed raw data into strategic insights through precise data analysis and the development of high-quality, client-facing reports and proposals
- Authored compelling business documents, applying copywriting skills to create persuasive proposals and reports that supported client decision-making
Research Assistant at Value Edge (2017-01 – 2018-12)
Coordinated field operations and conducted data collection on cross-border trade
- Coordinated field operations involving clients
- Undertook Data Collection on Cross-border Trade at the Kenya-Ethiopia Border in Moyale through mobile phone applications, focus group discussions, interviews and observation
- Prepared report writing
Sales Executive at Sunny River Mineral Water Limited (2015-01 – 2016-12)
Managed sales of bottled mineral drinking water in retail and wholesale channels
- Developed and maintained business relationships with current customers and prospective clients
- Selling bottled Mineral Drinking Water (both retail; and wholesale)
- Made telephone calls and in-person visits and do presentation to prospective and current customers where applicable
- Prepared weekly sales reports and advising the manager on the areas that need adjustment
Research Assistant at Kenyan National Highways Authority (KeNHA) (2013-01 – 2013-12)
Conducted data collection and supervised data collection teams
- Undertook Data Collection through the administration of questionnaires
- Supervised data collection teams to ensure proper use of the data collection tools
